Take Charge of Your Web Site, three simple lessons for business people (MightyWords, 2001)

a book by Richard Seltzer, seltzer@samizdat.com, www.samzidat.com

You suspect that something is wrong—the results just aren't matching expectations. You may be tempted to invest even more on design or on advertising or on both (not realizing that the expensive design you already have could be preventing people from finding your pages naturally). You feel out of control. You don't understand your options, don't understand how details of design can affect traffic. You may not even know what questions to ask. Hence you don't know what to tell the experts to do.

Here you'll find one set of lessons that can help solve the problems of four kinds of business people:

  1. The independent professional with his or her own Web site.
  2. The CEO or marketing manager for a startup or a small focused company.
  3. The manager or marketing manager of a department or group within a large, diverse company.
  4. The Internet technical expert suddenly given broader responsibility.
The full text of this ebook, originally published by MightyWords is now available here for free.

"My Internet: a personal view of Internet business opportunities," (2002) an etext CD ROM with the full text of four books (Take Charge of Your Web Site, Shop Online the Lazy Way, The Social Web, and The Way of the Web), plus articles, and all issues of the newsletter Internet-on-a-Disk. Buy it at http://store.yahoo.com/samizdat

Can we help you build an Internet business? Richard Seltzer is an independent Internet writer/speaker/consultant. Click here for details. or send email to seltzer@samizdat.com

This site is Published by B&R Samizdat Express, 33 Gould St., West Roxbury, MA 02132. (617) 469-2269. seltzer@samizdat.com

For a library for the price of a book, visit our online store at http://store.yahoo.com/samizdat

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