Internet search advice -- finding and being found

• Google Base — enormous potential, now’s the time to experiment for free
• Surviving as a Small Company in the Age of Google
• Forget key words (when trying to be found by search engines)
• Search results at Google
• "Google it" -- word of mouth makes household words
• "How search engines distort Web page design and lead to the rise and fall of business models -- the price of 'popularity'"
• Google's weakness and AltaVista's strength
• How to use content to attract traffic to your Web site, even when branding rules saddle you with a search-engine unfriendly design
• Redesign your site for the post-Minda era -- browsing behavior is changing; users have turned off java and active scripts
• Search engine update (Oct. 2001)
• Search engine submissions -- links to the key pages
• Misconceptions about "search engine optimization"
• Search, Compare, and Bid--Finding What You Want on Your Own chapter from the book Shop Online the Lazy Way
• Search engines and directories: when to use which
• Make navigation easy for visitors and search engine crawlers: Build a sitemap page
• Brand names on the Web -- a raging success story (about Raging Search)
• Original AltaVista article, "The AltaVista Revolution" published in Internet-on-a-Disk back in January 1996.

• "The Serge Solovieff mystery: a WWI variant of the Spanish Prisoner" scam by Richard Seltzer
• Flypaper: how to draw traffic to your Web pages
• From "Flypaper" to Social Web (preface to the book The Social Web)
• Let People Find You -- Putting "Flypaper" to Work (introduction to the book The Social Web)
• The Joy of Being Found: Want to Connect with Old Friends, Customers, Employer? Try using Flypaper
• Flypaper Dialogue -- Making Web Sites Interactive Without Interactive Software with a response from Alfred Thompson
• Flypaper examples (from AltaVista tutorial)

• Finding jobs and being found for jobs (July 1997)
• Flypaper: using AltaVista Search in reverse to let people find you (August 1997)
• Finding what you want even when you don't know what you want: the LiveTopics bonus (September 1997)
• Taking "snapshots" with LiveTopics: Watch out for mirages (October 1997)
• Understanding the limits of accuracy (November 1997)
• The power of the Add/Remove URL link (December 1997)
• Finding the right tool for the right job (January 1998)
• Information X-rays: Refine as a diagnostic tool (February 1998)
• Questions and Answers (March 1998)
• Keywords and translation (April 1998)
• Using the AltaVisa Translation Assistant for Web research (May 1998)
• A Pragmatic Approach to Translation (June 1998)
• The impact of search engines on the legal profession, Part 1: what to search for and how (July 1998)
• The impact of search engines on the legal profession Part 2: finding people and redefining "discovery" (August 1998)
• Advice about Advanced (September 1998)
• Protecting Trademarks and Service Marks with AltaVista Search (October 1998)

• November 7, 1996
• November 14, 1996
• November 21, 1996
• December 5, 1996

Useful features no longer available at AltaVista:

Cow9 (AKA "LiveTopics", AKA "Refine") This powerful feature is no longer available through AltaVista. The project, code named "Cow9," was a collaborative effort between researchers at Digital Equipment Corporation and François Bourdoncle of Ecole des Mines de Paris, www.ensmp.fr The underlying technology has enormous potential. To get a sense for how it can be used, check the slides beginning at www.samizdat.com/script/lt1.htm and the screen-capture examples. Also see related articles:

• Finding what you want even when you don't know what you want: the LiveTopics bonus
• Taking "snapshots" with LiveTopics: Watch out for mirages
• Understanding the limits of accuracy
• Information X-rays: Refine as a diagnostic tool

How to Find People Online, a detailed step-by-step tutorial by Richard Seltzer, available at Attenza (formerly Learnlots.com)

Top search engines:

• AltaVista -- for precise control in finding and being found
• Google -- to find and see Web pages that aren't on the Web anymore (Google archives them)
• Northernlight -- to check articles for sale for a fee as well as Web pages
• Hotbot -- good, but nothing special
• Fast Search -- no frills searching
• Raging Search -- no frills version of AltaVista
• Lycos well advertised

Top Web directories:

• Yahoo -- the original
• The Open Directory -- fast-growing and well-maintained thanks to thousands of volunteers
• LookSmart -- small, but selective
• Online Shopping Directory -- handcrafted by Richard Seltzer

• AltaVista Search Tutorial (in Advanced Search at the AltaVista site) by Richard Seltzer
• AltaVista Search Community
• I-Search Discussion List
• SearchEngineWatch
• Search-I Discussion List
• Showdown-News

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