URL and name of site -- http://www.mmgco.com/webstep.html WebStep
name of company/organization -- Multimedia Marketing Group
physical location of site -- Portland, OR
date site first went public -- August, 1995
name and email address of Webmaster -- John Audette jaudette@mmgco.com
main business goal of Web site -- Sell product online
peripheral benefits -- Publicity for MMG
in what sense is this site a success? -- We received over $10,000 in online orders the first month of operation
to what do you attribute your success? -- Well designed site; a needed product
nature of content -- Information about product offering
target audience -- Web masters
size of current audience in terms of visitors (not hits) per month -- 2,000
do you own your own Web server? -- No
if no, name and URL of host company -- Hevanet Communication http:// www.hevanet.com
authoring tools used -- MS Word 6.0
site statistical package used -- None
are stats publicly viewable? -- No
special features of the site intended to attract and hold audience -- Informative; free content
do you use outside design services? -- No
do you use other outside services? -- No
size of internal staff devoted to your Web site -- 1
approximate quantity of browsable content --
do you provide Web-based access to databases? -- No
do you allow interaction among users and with users? -- No
biggest headache faced -- Continuous fine-tuning
most gratifying moment -- When we received the first credit card order
wish list (what you want to do to make your site even more successful, and what you need for that) -- We seem to have reached some sort of plateau -- 4.5% of those who visit our page purchase our product, which we think is fabulous. But try as we might, we can't seem to improve on that number.
From: John Audette <jaudette@mmgco.com>
Date: Wed, 1 Nov 95 14:43 PST
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