URL and name of site -- http://wdfm.com/ Web Digest for Marketers Daily Update
name of company/organization --Web Digest for Marketers
physical location of site --Calif
date site first went public -- Oct. 1 1995
name and email address of Webmaster --Roberta Kane rkane@wdfm2.com
main business goal of Web site --Post new Web marketing sites on daily basis
peripheral benefits -- saves marketers time, resources, keep marketers upon the latest competition
in what sense is this site a success? -- There is not other site which
specializes in this type of select sites -- It is a vaule-add for the already 5000 readers of the biweekly Web Digest for Marketers
to what do you attribute your success? -- Keep on top of market--give very up-to-date marketing info that is not available anywhere else, ability to be objective and critical if needed nature of content --marketing sites and sites of interest to marketers
target audience -- Any one in the Marketing chain including CEO's, Managers, Executives, ISPs, Stie Managers, Software Companies
size of current audience in terms of visitors (not hits) per month -- 1000
do you own your own Web server? --no
if no, name and URL of host company --North Bay Network, http://www.nbn.com/
authoring tools used -- Web Weaver, soon will use Pagemill and Site mill
site statistical package used -- none right now except server stats
are stats publicly viewable? -- no
special features of the site intended to attract and hold audience -- updated daily, archives section linking to over 500 select marketing >sites, a new speicals section offering disocunts etc. to marketers--soon to be promoted in print and via Web, new pages all the time-- soon to come an Internet and Computing Tools linked site (provided merely for convenience of users), a site on Women's Business Sites, links to seminar visuals, links to the biweekly version and archives
do you use outside design services? --no
do you use other outside services? no
size of internal staff devoted to your Web site --two
approximate quantity of browsable content --
do you provide Web-based access to databases? -- just our archives
do you allow interaction among users and with users? --no,. but a chat area is planned soon to discuss the marketing site, reviews, and related subjects.
if yes, what software do you use? -- can't divulge yet
getting email praise from CEO"s of fortune 500's such as ATT, IBM, Apple, Ford, GM, Phillips, DEC, EDS, Microsoft, Adobe, etc
biggest headache faced --not enough $--need more sponsors
most gratifying moment -- When other Web Marketers ask for more info, give feedback etc. It meeans they are reading it
wish list (what you want to do to make your site even more successful, and what you need for that) -- Need sponsors to be able to insaill search engines, chats, etc.
Date: Wed, 1 Nov 1995 12:08:49 -0800
From: rkane@wdfm2.com (Roberta Kane)
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