URL and name of site -- http://www.upscale.com/skeleton.html Skeleton Development Corp.
name of company/organization -- Skeleton Development Corp.
physical location of site -- Lisle, IL
date site first went public -- Sept. 95
name and email address of Webmaster -- Bill Tait / bill@upscale.com
URLs and physical locations of any mirror sites -- None.
main business goal of Web site -- Sell WWW merchant software
peripheral benefits -- We deliver everything electronically including product and tech support.
in what sense is this site a success? -- We're selling a lot of software.
to what do you attribute your success? -- A technically superior product that's easy to use and available now!
nature of content -- Product info, 4 demo sites, links to clients, purchase on-line.
target audience -- WWW merchants, ISP's, Consultants.
size of current audience in terms of visitors (not hits) per month --
Frequently increasing and we're really just starting to promote now. We estimate that 4 out of 10 visitors seek more info and 2 out of 10 buy our product!
do you own your own Web server? -- No.
if no, name and URL of host company -- WWA / http://www.wwa.com/ (We are dissatisfied with their reliability and changing hosts now.)
authoring tools used -- None.
site statistical package used -- Unsure.
are stats publicly viewable? No.
other special software used -- Our own.
special features of the site intended to attract and hold audience -- Demo sites, humor.
do you use outside design services? -- No.
do you use other outside services? No.
size of internal staff devoted to your Web site -- 4
approximate quantity of browsable content --
do you provide Web-based access to databases? -- Not per se.
do you allow interaction among users and with users? -- Yes.
if yes, what software do you use? -- We offer a email mailing list to Skeleton Merchants.
biggest headache faced -- lack of time.
most gratifying moment -- First week of sales--WAY exceeding expectations!
wish list (what you want to do to make your site even more successful, and what you need for that) -- Given we're in WWW merchant software, the list of things we'd like to be able to do is extremely long. Some will come with new technology, some simply with time. High on the list--a better STANDARD for security and for on-line payment.
From: bill@upscale.com Bill Tait
Date: Mon, 6 Nov 95 20:50 CST
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