IDENTIFICATION

URL -- http://www.parentsplace.com/

name of company/organization -- ParentsPlace.com

physical location of site -- Berkeley, CA

date site first went public -- 5/15/95

name and email address of Webmaster -- David Cohen david@parentsplace.com

BUSINESS INFORMATION

main business goal of Web site -- Generation of design income

peripheral benefits -- Ad revenue

in what sense is this site a success? -- Generates sufficient income to pay our bills and work at home while taking care of our son.

to what do you attribute your success? -- Lots of hard work

nature of content -- Parenting information, dialog areas, shopping areas

target audience -- Parents, expectant parents

size of current audience in terms of visitors (not hits) per month -- 30,000

HOW YOU DO IT

do you own your own Web server? -- Yes

if yes, what hardware, what software? -- Pentium, p-90, BSDI

authoring tools used -- none

site statistical package used -- Analog

are stats publicly viewable? No

special features of the site intended to attract and hold audience -- Dialog areas

do you use outside design services? -- Not yet

do you use other outside services? No

size of internal staff devoted to your Web site -- 2.5

approximate quantity of browsable content -- ???

text (Mbytes) --

graphics (Mbytes) --

audio (Mbytes) --

video (Mbytes) --

do you provide Web-based access to databases? -- Yes

if yes, type and size -- Book catalogs, Baby names

do you allow interaction among users and with users? -- Yes

if yes, what software do you use? -- HyperNews, Web chat

AGONY & ECSTASY

biggest headache faced -- Trying to balance home and work (which are the same place), and not having sufficient time for either. Hardware configuration

most gratifying moment -- When people say that they really love our site

wish list (what you want to do to make your site even more successful, and what you need for that) -- Traffic, traffic, traffic


From: david@parentsplace.com (David Cohen)

Date: Thu, 2 Nov 1995 22:23:22 -0800


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