IDENTIFICATION

URL and name of site -- The Otis Index http://www.interlog.com/~gordo/otis_index.html (soon moving to http://www.otis-index.com )

name of company/organization -- Otis Systems

physical location of site -- Toronto, Ontario, Canada

date site first went public -- May 1 1995

name and email address of Webmaster -- Gordon Jessop gordo@interlog.com

BUSINESS INFORMATION

main business goal of Web site -- To promote the services of Otis Systems

peripheral benefits -- sponsorship revenue

in what sense is this site a success? -- the "peripheral benefit" has become the "main business goal" and sole service of Otis Systems (we used to design web sites... still do, but tend to limit our involvement to high end and intranet applications)

to what do you attribute your success? -- it's useful

nature of content -- one stop search shop

target audience -- everyone

size of current audience in terms of visitors (not hits) per month -- 17,000 - 23,000 and growing

HOW YOU DO IT

do you own your own Web server? -- no

if no, name and URL of host company -- Interlog Internet services http://www.interlog.com/

authoring tools used -- Photoshop text editor

site statistical package used -- Interlog provides independant log analysis

are stats publicly viewable? visitor numbers are, but in depth log analysis is available for our clients only

other special software used -- none

special features of the site intended to attract and hold audience -- If it's on the 'Net, you'll find it through Otis.

do you use outside design services? -- no

do you use other outside services? -- no

size of internal staff devoted to your Web site -- 1

approximate quantity of browsable content --

do you provide Web-based access to databases? -- yes : yahoo, lycos, shase, dejanews

do you allow interaction among users -- no

and with users? -- yes

if yes, what software do you use? -- CGI scripts

AGONY & ECSTASY

biggest headache faced -- keeping the content updated and up-to-date

most gratifying moment -- when i realized i could stop doing web design to pay the bills

wish list (what you want to do to make your site even more successful, and what you need for that) -- a marketing budget, a human resources budget, and a staff to spend them


From: gordo@interlog.com (Gordon Jessop)

Date: Fri, 3 Nov 1995 01:39:29 -0500


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