URL and name of site -- http://www.marshall.com "Marshall on the Internet"
name of company/organization -- Marshall Industries
physical location of site -- 9320 Telstar Ave. El Monte, CA 91731
date site first went public -- July 1994
name and email address of Webmaster -- Barbara Allen ballen@001.marshall.com
URLs and physical locations of any mirror sites -- Los Angeles , CA
main business goal of Web site -- develop new customers and new opportunites that result in increased sales
peripheral benefits -- Disseminate information, reach broader customer base, provide 24 hour service
in what sense is this site a success? -- new opportunity development, new customers, oldest and largest compilation of electronic data on the internet, named top 5% by PointCom, sales and sales leads generated, supplier sponsorship
to what do you attribute your success? -- rapid deployment of applying new technology, clear vision of virtual distribution ,Research and Development, Executive Management support
nature of content -- Electronic components data
target audience -- Engineers, buyers, marketers, students users of electronic components
size of current audience in terms of visitors (not hits) per month -- 50k unique users per month
do you own your own Web server? -- Yes
if yes, what hardware, what software? -- Sparc
authoring tools used --various
site statistical package used -- Getstats
are stats publicly viewable? No
other special software used -- n/a
special features of the site intended to attract and hold audience -- Audio, graphics, documents in pdf format, search capabilities
do you use outside design services? -- no
do you use other outside services? no
size of internal staff devoted to your Web site -- 14
approximate quantity of browsable content -- 90,000 pages
do you provide Web-based access to databases? -- yes
do you allow interaction among users and with users? --yes
if yes, what software do you use? --global chat
biggest headache faced -- keeping up with new technologies
most gratifying moment -- applying new technologies so that they are valuable to users.
wish list (what you want to do to make your site even more successful, and what you need for that) -- more users connected.
From: Barbara Allen/Marshall Industries <Barbara_Allen/Marshall_Industries.MARSHALL@001.marshall.com>
Date: 8 Nov 95 17:35:28 EDT
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