URL and name of site -- http://www.hotnew.com/
name of company/organization -- Hotnew Products Shopping Catalog
physical location of site -- Atlanta, GA
date site first went public -- Oct 95
name and email address of Webmaster -- Bill Cooke bill@hotnew.com
URLs and physical locations of any mirror sites -- http://www.netoffice.com/hotnew/
main business goal of Web site --sell" Hot"," New" products/services.
peripheral benefits -- successful marketing program for entrepreneurs.
in what sense is this site a success? -- Recognized Name, Widely Listed, Catalog Format, Sales Results.
to what do you attribute your success? -- Talented & Dedicated Associates
nature of content -- Hot New Products, Secure Transactions, Marketing Tools.
target audience -- On-line Shoppers, Entrepreneurs wanting to sell product.
size of current audience in terms of visitors (not hits) per month -- 4000
do you own your own Web server? -- NO
are stats publicly viewable? Not Yet.
special features of the site intended to attract and hold audience -- Prize sign-up
do you use outside design services? -- Yes
if yes, name and URL -- Netoffice http://www.netoffice.com/
do you use other outside services? Yes
if yes, role and names and URLs -- Web Listing Multimedia Marketing Group. http://www.mmgco.com/webstep.com
size of internal staff devoted to your Web site -- Two
approximate quantity of browsable content --
do you provide Web-based access to databases? -- Yes
if yes, type and size -- Product Information
do you allow interaction among users and with users? -- No
biggest headache faced -- Capital Requirments to Advertise & Promote Site
most gratifying moment --Seeing the sales orders!
wish list (what you want to do to make your site even more successful) -- Introducing Java in our catalog.
and what you need for that? -- Large % of users upgraded to Netscape 2.0 or better.
From: Bill Cooke <bill@hotnew.com> Sales & Marketing, Hot New Products "a cool place to shop"
Date: Thu, 14 Dec 1995 09:18:19 -0600
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