IDENTIFICATION

URL and name of site -- The Home Builders Utopia http://www.dfw.net/~custmbld/utopia.html

name of company/organization --The Home Builders' Presence Provider

physical location of site --Dallas, TX

date site first went public --Aug. 95

name and email address of Webmaster --Tom Greico custmbld@iadfw.net

BUSINESS INFORMATION

main business goal of Web site --Listing of all home builders on the WWW

peripheral benefits -- Exposure to personal home building company Timbergreen Homes - Dallas

in what sense is this site a success? -- Has become the defacto index for Home Builders

to what do you attribute your success? -- lack of such an index

nature of content -- Index of builders and links to their sites

target audience -- Home Buyers

size of current audience in terms of visitors (not hits) per month -- 1800

HOW YOU DO IT

do you own your own Web server? -- no

if no, name and URL of host company -- http://www.dfw.net

authoring tools used -- html Assistant

site statistical package used -- IU Audit

are stats publicly viewable? no

other special software used -- none

special features of the site intended to attract and hold audience -- current updating of information

do you use outside design services? -- no

do you use other outside services?

if yes, role and names and URLs -- no

size of internal staff devoted to your Web site -- 1

approximate quantity of browsable content --

do you provide Web-based access to databases? -- other than the list no

AGONY & ECSTASY

biggest headache faced -- Spelling errors

most gratifying moment -- the response

wish list (what you want to do to make your site even more successful,

and what you need for that) -- more traffic, more exposure


Date: Fri, 24 Nov 1995 12:16:17 -0600 (CST)

From: Tom Greico <custmbld@iadfw.net



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