<>

IDENTIFICATION

URL and name of site -- http://www.eca.com/BeerAndWineHobby.html Beer and Wine Hobby Online Catalog

name of company/organization -- Electronic Commerce Associates

physical location of site -- Massachusetts

date site first went public -- Jan 1995

name and email address of Webmaster -- webmaster@eca.com

URLs and physical locations of any mirror sites --

BUSINESS INFORMATION

main business goal of Web site -- Sales of homebrewing and wine making equipment via the Internet.

in what sense is this site a success? -- Hundreds of orders each month from this site.

to what do you attribute your success? -- Prevalence of homebrewing among the Internet population. Appeal of network shopping. Ease of use of the online catalog

nature of content -- Homebrewing and wine making equipment and ingredients

size of current audience in terms of visitors (not hits) per month -- Couple thousand visitors/month counting by unique IP address, for example including AOL as 1 visitor

HOW YOU DO IT

do you own your own Web server? -- Yes, until recently.

if yes, what hardware, what software? -- SGI computer, NCSA httpd server, custom online ordering software

if no, name and URL of host company -- TIAC

authoring tools used -- SGI image tools, xv, emacs

are stats publicly viewable? -- No.

other special software used -- Custom online catalog software

special features of the site intended to attract and hold audience -- brewing is by its very nature a repeat business. People return to the site because they found good service and quality and need to brew again.

do you use outside design services? -- No.

do you use other outside services? -- No.

size of internal staff devoted to your Web site -- 1

approximate quantity of browsable content --

do you provide Web-based access to databases? -- Yes

if yes, type and size -- few hundred items from brewing catalog

do you allow interaction among users and with users? -- No.


From: foulser@zymurgy.boston.sgi.com (Dave Foulser)

Date: Thu, 9 Nov 1995 09:50:38 -0500


Return to Real Results

Return to B&R Samizdat Express home page .



Internet Business Showcase:

| |


Internet Business Showcase: