URL -- http://www.copywriter.com/ab/bizctr.html
name of company/organization -- Al Bredenberg Copy and Creative Services
physical location of site -- Winchester, Massachusetts
date site first went public -- May 10, 1995
name and email address of Webmaster -- For content: Al Bredenberg, ab@copywriter.com
main business goal of Web site -- To generate sales for The Small Business Guide to Internet Marketing, my electronic book, and to generate leads for my creative and consultation services
peripheral benefits -- Image -- people are impressed that I have a Web site
in what sense is this site a success? -- The book has sold in 10 different countries. The site is partially responsible for this. Also, I have started to get international clients.
to what do you attribute your success? -- Good copywriting and communications skills. Using Web marketing in conjunction with all other efforts, both conventional and online.
nature of content -- "Interactive brochure" describing my creative services business. Special resources for the construction industry. A free Internet marketing report. Materials designed to sell my book.
target audience -- Small- to medium-sized businesses. Business people who are considering marketing on the Internet.
size of current audience in terms of visitors (not hits) per month -- Not sure -- my provider only counts "requests."
do you own your own Web server? -- no
if no, name and URL of host company -- Utopia Inc., http://www.utopia.com
authoring tools used -- HTML Assistant, Internet Assistant for Word
are stats publicly viewable? no
special features of the site intended to attract and hold audience -- Free report, construction resources
do you use outside design services? -- no
size of internal staff devoted to your Web site -- 1
approximate quantity of browsable content --
do you provide Web-based access to databases? -- no
do you allow interaction among users and with users? -- Interactive forms and mailto:
biggest headache faced -- Getting HTML to do what I want it to do!
most gratifying moment -- When a fellow copywriter told me what a great site it was.
wish list (what you want to do to make your site even more successful, >and what you need for that) -- More frequent updates. For that, I need more time!
From: ab@li.com (Al Bredenberg)
Date: Thu, 2 Nov 1995 22:11:01 -0500
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