URL and name of site -- Internet Advertising Southwest http://iasw.com/
name of company/organization -- Internet Advertising Southwest
physical location of site -- Phoenix, AZ
date site first went public -- July 1995
name and email address of Webmaster -- bill@iasw.com
main business goal of Web site -- Let corporations know we're available to create and market their Internet presence. We also train companies to maintain themselves if they wish.
in what sense is this site a success? -- We are currently working on 15 different web sites. We've worked with nationa., international, and local firms with a variety of sizes and needs. Visit our Web site to see our current portfolio.
to what do you attribute your success? -- Great results, excellent customer service, quick to download pages that are graphically appealing. We put up the fleet division of a major Phoenix Automobile Seller...in the first month they dropped shipped five cars throughout the US. Solely from their website.
nature of content -- Sales
target audience -- Businesses looking to get on the Net, or to improve their existing site. We work with large corporations as well as smaller entrepreneurs.
size of current audience in terms of visitors (not hits) per month -- enough to keep us _very_ busy ;-)
do you own your own Web server? -- Yes, it's a full-featured host with Internet Direct
if no, name and URL of host company -- amug.org
authoring tools used -- bbedit, webweaver, pagemill, photoshop with a vaiety of plug-ins, various other programs
site statistical package used -- depends on provider
are stats publicly viewable? We rarely use plubicly viewable counters. Although stats can be useful, they can also be very misleading if not interpreted correctly. Our focus will remain sales and profits.
special features of the site intended to attract and hold audience -- innovative gallery, detailed glossary, and security links
do you use outside design services? -- no
do you use other outside services? Yes, when a specialized service/skill is required that is not one of our core competencies
size of internal staff devoted to your Web site -- 2
approximate quantity of browsable content --
do you provide Web-based access to databases? -- Not on our site, but we have for clients.
do you allow interaction among users and with users? -- not currently
biggest headache faced -- designing pages that look great on all browsers while taking advantage of what our customers' seem to want...Netscape enhancement.
most gratifying moment -- customer approval or a new project
wish list (what you want to do to make your site even more successful) -- realaudio. We give talks to various professional groups, we also do seminars occasionally. The response is usually very positive. We would like to put such a presentation online.
and what you need for that? -- TIME!
From: bill@iasw.com (Bill Peck) Internet Advertising Southwest
Date: Mon, 11 Dec 1995 00:01:12 -0700 (MST) ph: 602-957-6078
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