Internet marketing

Articles by Richard Seltzer about Internet marketing.

For edited transcripts of chat sessions on related topics, see Business on the World Wide Web at www.samizdat.com/chat.html

Please check our online store at http://store.yahoo.com/samizdat

• Why Twitter?  using it to find and be found
• Google Base — enormous potential, now’s the time to experiment for free
• Going fishing again -- testing Sitechatter as a way to hook customers
• Web site suggestions for bed and breakfasts
• "Google it" -- word of mouth makes household words
• Airlines, online shopping and focusing your business on what matters
• Building a business that can last
• The power of words on the Internet -- content-based Internet marketing
• Going fishing -- hooking Web page visitors and turning them into customers
• Misconceptions about "search engine optimization"
• What belongs on a Web page, and why?
• Web site style -- how to appeal to a general audience
• Content wars: video vs. text. Welcome to Lilliput, Mr. Gulliver.
• Varieties of content (spontaneous, crafted, and engineered) and how to turn content into value
• Defining "Internet marketing"
• Sprint marketing: what should you do when time is more important than money?
• Opportunities lost: trying to make sense of sprint marketing by Richard Seltzer
• Flypaper: how to draw traffic to your Web pages, other articles on this theme
• How to publicize a new web site over the Internet
• Online Media Contact List (new and under construction)

This site is Published by B&R Samizdat Express, 33 Gould St., West Roxbury, MA 02132. (617) 469-2269. seltzer@samizdat.com
 
 

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For a thorough discussion of this topic, buy Richard's book Web Business Bootcamp (published by Wiley) http://www.amazon.com/exec/obidos/ASIN/0471164194/brsamizdatexpres

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