Resume: corporate communications, PR, public relations, management, strategy, writing

Philip Buckley “Buck” Howe
41 Buckridge Drive, Amherst, NH 03031
Home (603) 673-0746     Email: buckhowe@aol.com

OBJECTIVE

Senior Level Marketing /Public Relations/Corporate Communications Position

SCOPE OF EXPERTISE
 

• Marketing Programs
• Public Relations
• Advertising
• Web Implementation
• Marketing Communications
• Writing/ Editing
• Branding
• Strategic Planning
• External Resource Management
• Staff Management

SUMMARY OF QUALIFICATIONS

Successful business to business (B2B) marketing communications professional with a proven ability in strategic sales, marketing, corporate communications, branding, public relations, advertising and web implementation, world-wide for public companies. Skillful developer of integrated plans to introduce and promote brand recognition and product sales that continually surpass expectations. In-depth campaign experience from conception to implementation through team development and leadership skills. At ease with budget limitations, deadlines and high-pressure situations.

SELECTED CAREER ACHIEVEMENTS

Marketing Communications

• Responsible for corporate communications of two publicly traded companies.  Accomplished a full range of strategic marketing communications including public relations and analyst relations that brought these companies worldwide leadership recognition.
• Responsible for the development and growth of a marketing group that produced and executed marketing programs from concept to implementation resulting in twelve quarters of triple digit growth.
• Developed communication hierarchy that identified three levels of customer interest and configured an integrated communication strategy to meet needs that resulted in the sales force always having the right level of information.

Public Relations / Analyst Relations

• Responsible for the creation and dissemination of all official corporate communications to press, industry analysts, and financial communities for two public semiconductor market companies worldwide.
• Built a following of industry analysts and editorial contacts that led to the company being featured in the industry trade magazines and analysts reports.
• Created and executed a trade analyst plan which changed the way Gartner, IDC and other leading trade analysts considered the company’s market and its leadership role therein.
• Acted as primary contact for press and financial analysts for two public companies.

Advertising

• Developed and managed many strategic worldwide advertising campaigns resulting in leadership market and brand recognition and millions of dollars in incremental sales.
• Won Hatch award for innovative advertising program.

Strategic Marketing

• Planned and directed the strategic integration communications of two global public companies prior, during, and following an acquisition that provided an integrated single company leadership perception.
• Planned and directed corporate brand identity program that led to industry leadership recognition by top customers and analysts.
• Wrote and implemented strategic public relations plans, including positioning messages to effect a positive direction of growth in the semiconductor market.
• Developed a push-pull communications strategy that enabled the company to gain a leadership role with their customers.

Sales and Marketing

• Led sales force to new record sales for six consecutive years.
• Successfully created market awareness and generated sales leads for some of the premiere New England companies, including Nortel Networks, WBT Systems, BG Peck, and Scimath.
• Responsible for the day-to-day client relationships with the customers as well as the long-term strategic cohesiveness and success of their marketing programs.
• Built and trained successful sales team
• Designed and coordinated customer testimonial campaign to augment media strategy resulting in testimonial quotations being available for use in public relations stories published world-wide and sales videos used in customer presentations.
• Six years of successful and expanding P&L responsibility

EMPLOYMENT HISTORY

• Adjunct Faculty at the Whittemore School of Business and Economics (Marketing 650, Business 400) at the University of New Hampshire, Durham, NH, September 2002 to present
• Corporate Communications Consultant, June 2000 to Present
• Director of Marketing Communications (worldwide), PRI Automation, Billerica, MA, 1999 to 2000*
• Director of Marketing Communications (Worldwide), Promis Systems, Nashua, NH, 1996 to 1999
• Partner and Vice President of Sales and Marketing, Hamor & Howe, Merrimack NH, 1990 to 1996
• MarCom/Public Relations Manager, Digital Equipment Corporation, Nashua, NH, 1980 to 1990
• Other Business Experience: Publicist, Editor, US Army Officer

EDUCATION

Bachelor of Science, Boston University, School of Communications
Numerous Technical, Computer, Management, Military, and Personnel Courses
Security Clearance: TS Not currently active

COMMUNITY SERVICE

Member of the Board of Trustees of the Manchester Community Music School
Former Member of Board of Directors for Nashua VNA, Cancer Society volunteer
 

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