This article was heard on the radio program "The Computer Report," which is broadcast live on WCAP in Lowell, Mass., and is syndicated on WBNW in Boston and WPLM in Plymouth, Mass, and is also available as RealAudio at www.thereport.com
Please visit our online store at http://store.yahoo.com/samizdat
As an experiment I just added HumanClick links to the page at my Web site that describes my consulting business www.samizdat.com/consult.html
If you depend on your Web site to bring you customers, consider using Human Click www.humanclick.com. To see it in action, go to my marketing page www.samizdat.com/consult.html There you'll see a HumanClick icon. Click on it and if I happen to be online at that time, we can hold a live chat with one another.
The software (which runs on your PC) is free for now. You designate which page(s) you want covered. Whenever someone goes to that page, a bell goes off on your PC. At that point you can prompt the visitor to chat. If someone asks to chat, another bell goes off.
You see info about visitors, live -- e.g., if they came from a search engine, you even see what they were looking for.
You can use their management capabilities to set up so different people cover different pages, etc.
I've found it a very effective way to turn visitors into leads and customers.
Normally visitors see Web pages, and the business that owns those pages only finds out about it after the fact --
The point is that there is an enormous difference between an experience where the customer (unbeknownst to the vendor) picks up and looks at goods and messages, and one where the store people are aware of what the customers are looking at and can intervene.
In the old environment, you only had a lead if someone registered, or filled out a form, or initiated a transaction, or sent an email. And you had to depend on the prepackaged content at your site to intrigue them and motivate them to do something.
In the new environment, every page view/visit is a nibble, and your people can immediately engage visitors in text chat to get them to nibble more, and eventually to hook them.
My HumanClick chats have very much been fishing expeditions, and in
the best cases, I've hooked people, who if they were just looking at the
static Web page would probably have moved on without contacting me. And,
in any case, I've had very interesting and informative conversations with
people from all over the world. Give it a try.
I'm now experimenting with a similar service from SiteChatter www.sitechatter.com.
You put a brief piece of code on whatever of your pages that you choose,
and visitors to those pages can, with a click, initiate a private chat
session with you. This is a convenient way for you to answer the questions
of customers interested in buying your products or for providing post-sales
support. The setup is easy (takes about 15 minutes), and the cost is just
$10 a month. I just added SiteChatter links to my consulting page www.samizdat.com/consult.html
and to every page at my online store http://store.yahoo.com/samizdat
(It works fine with Yahoo stores.)
This site is Published by B&R Samizdat Express, 33 Gould St., West Roxbury, MA 02132. (617) 469-2269. seltzer@samizdat.com
Mercy Warren's entire history of the American Revolution, plus her plays, plus other books and documents related to the American Revolution (including this play) are available on CD ROM for $19. You can buy it online at our store http://store.yahoo.com/samizdat
Return to B&R Samizdat Express
For a thorough discussion of this topic, buy Richard's book Web Business
Bootcamp (published by Wiley) http://www.amazon.com/exec/obidos/ASIN/0471164194/brsamizdatexpres
Check our sitemap page www.samizdat.com/sitemap.html from which you can get to any other page at this site in one click.
<
| Internet Business Showcase: | |||
Dog Training and Pet Care Veterinary, Dog/Cat Veterinarians |
Viatical Settlements RFID Tags, RFID Readers Link Popularity & Link Exchanges |
Hair Restoration for Hair Loss Hair Restoration Plastic Surgery & Surgeons |
Used Cars Guide Homecoming & Prom Dresses Dropship & Wholesale Sources |