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Feb. 13, 2003 -- Teleseminars


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Threads (reconstructed afterwards)


Participants


Introductions

Richard Seltzer
Today, we will be talking about teleseminars, with Jenny Hamby  and Preston Campbell.  Jenny specializes in helping consultants, speakers and information marketers promote their on- and offline seminars. She defines teleseminars as seminars that take place on the phone as opposed to face-to-face. It typically takes the form of a conference call, with anywhere from 2 to 200 callers, and is intended for learning. She adds that more and more teleseminar leaders are incorporating digital or web components, such as downloading handouts or visiting websites presented as case studies.

 11:50 - Richard Seltzer

     Welcome, Lisa. Please introduce yourself.

 11:51 - Lisa Neal

     Hi, Richard. I'm Lisa Neal, Editor-in-Chief of eLearn Magazine, www.elearnmag.org

 11:57 - Richard Seltzer

     Lisa --  I'm delighted that you've joined us today. Do
     you cover telephone-based training in your elearning magazine?

 11:58 - Lisa Neal

     Richard, we cover all aspects of e-learning. Are you offering to write for us?

 11:58 - Richard Seltzer

     Lisa -- Sure, I'd be very interested.

 11:55 - Alan Selig

     Hi Richard and everyone: I am a Baptist minister with a particular interest in developing professional communities on line.
     I think teleseminars are one way to facilitate that.

 11:55 - Preston Campbell

     Hi All! This is Preston. I am the author of Teleseminar Success Secrets - the A-Z program on all aspects of making big
     profits with teleseminars.

 11:55 - Jenny Hamby

     Hi, everyone. Jenny Hamby here.

 11:56 - Richard Seltzer

     Welcome Preston, Jenny, and Rich. It's time to start. Our topic today is "teleseminars and Preston and Jenny are our
     experts. All, please introduce yourselves and let us know your interests.

 11:57 - Rich Bartko

     Hello all, Been awhile since I've been around. Glad to see your efforts still going strong


Why to hold teleseminars

11:57 - Richard Seltzer

     Jenny and Preston -- for starters can you please tell us about some courses you've been involved with that are based on
     telephone concalls, and give us a sense of what kinds of training are well-suited to that medium.

 11:58 - Preston Campbell

     Virtually any kind of buisiness and training can be done on a Teleseminar.  I use them weekly for my coaching call. The great thing is that I can now coach people all over the countrhy

 11:59 - Richard Seltzer

     Preston -- what is your "coaching call"? Who is the audience? How many people involved? And what's the content?

 11:59 - Richard Seltzer

     Jenny -- what about you?

11:59 - Jenny Hamby

     Most of the teleseminars I've been involved in have been marketing and sales related. But as Preston said, they can be
     used for many different purposes and for practically any type of business.      As you may or may not know, I'm a copywriter. I specialize in marketing "real world" seminars. Teleseminars have been really useful in getting people in seats, by giving them a taste of what's to come at the live event.

 11:59 - Preston Campbell

     With teleseminars you have global reach without any of the costs of travel

 12:01 - Preston Campbell

     I typically have 10 - 20 of my clients on a coaching call. I also use teleseminars as paid events. For example I've done them on marketing, ad copy and networking. I also use the calls to promote live talks

 12:12 - Jenny Hamby

     You can use them to train customers on how to use a product.
You can use them to answer frequently asked questions that you get from clients.
If you have employees spread out geographically, you can use them for training vs. having folks travel.

12:13 - Preston Campbell

     Here are 17 things you can do with teleseminars:

12:14 - Richard Seltzer

     Jenny and Preston -- Do you have clients who use the "teleseminar"/concall as a decisionmaking mechanism?

 12:14 - Preston Campbell

     I use them all of the time for group meetings   I am managing a national roll out of a franchise and we are using telesemianrs to educate investors, have decision
     meetings.

 12:15 - Lisa Neal

     Do you think that as these seminars become more heavily used by businesses, that people become overwhelmed by the
     amount available and the saturation leads to lower interest?

 12:16 - Preston Campbell

     There is always the issue of saturation, but if you target a hungry audience, it is a great way to deliver info

 12:16 - Preston Campbell

     People love my coaching calls, they don't have to drive, they are in the comfort of their homes ... heck I usually have a
     glass of wine in front of me when I conduct them

 12:16 - Richard Seltzer

     Preston -- It's common, I believe, to use concalls in conjunction with face-to-face meetings or instead of them. What I
     haven't seen but seems natural is a mode of working where preliminary discussion takes place over the Internet, then
     everyone connects by concall to firm up details, arrive at decisions, and make commitments. Do you see any of that? In
     other words, instead of the teleseminar being the "pre-", the Internet is the "pre-" and the concall is the wrapup and
     decision-making mechanism.

 12:17 - Preston Campbell

     People love the convenience and they are really proliferating. Buy you can burn out your list if you do them too often or if you don't offer fresh info

 12:18 - Richard Seltzer

     I've seen many instances of groups trying to use the Internet as a substitute for face-to-face discussion, where just a
     couple people post and post and post; and the rest lose track of what's going on or lose interest, and it takes forever to
     come to decisions, and then many people don't feel committed to the decisions because they weren't deeply involved. I'd
     think that a wrap-up concall session might be a way of moving beyond that...

 12:18 - Preston Campbell

     Actual conversation is probably the most efficient form of communicatoin ... since you can do them for FREE why not
     just have the calls .. but yes you may send out preliminary info over the internet ... that is what I so.


How to manage paraticipants in teleseminars

 12:00 - Richard Seltzer

     Preston -- My impression is that concalls are very difficult to manage, even with just a handful of people involved. How
     do you get around that? Are your calls one-way only -- with you able to talk and the others only able to listen? And do
     you use any special tool or service that gives you more than the usual control over your concalls?

 12:01 - Preston Campbell

     Actually teleseminars are very easy to manage...  if you know what you are doing.  The key is to provide the right kind of instructions.

12:02 - Richard Seltzer

     Preston -- Please clarify and go into some detail. I believe that management of such discussions is crucial and that the
     problems you would face are similar to the problems that anyone faces with real-time discussion over the Internet.

 12:06 - Alan Selig     (Re: 12:04 - Jenny Hamby 'Getting 75-200+ people on a call...')

     What kind of pre-meeting rules are established in order to keep the chaos to a minimum? Did the presenter get a specific
     period of time, followed by a Q/A time or what?

 12:08 - Richard Seltzer

     Yes, Alan, that's the kind of info I'm looking for. Is there only one speaker? Only one speaker at a time? A mechanism
     for knowing when someone else wants to talk and then passing the baton to that person? I'm used to such tools over the
     Internet with Placeware etc. But I'm clueless as to how you would manage that in a concall.

12:07 - Richard Seltzer

     Preston and Jenny -- I still need more detail to understand how you could possibly manage 50 or 100 people on a
     concall. What are you rules/protocols? And do you have any technology management tools? (It's hard enough managing
     10 people in a live chat session).

 12:07 - Preston Campbell

     You manage the call by giving instructions up front. What material to have.  How to mute ... this is key

 12:07 - Jenny Hamby

     Well, for starters, if the call is open (you can hear everyone) you need to explain etiquette. For example, minimize your background noise or mute your phone ... introduce yourself, etc.

 12:08 - Preston Campbell

     if people know the "rules of the road" prior to the call, the norms of behavior, you have a big advantage starting out

 12:08 - Jenny Hamby

     Better yet, use a service that allows you to mute the callers

 12:08 - Preston Campbell

     Always tell people to turn off anything that makes noise cell phones, dogs, babies ... Avoid using cell phones and cordless phones, or speaker phones ... too much noies

 12:08 - Richard Seltzer

     Preston -- how do you "mute"? Is that feature built into the concall service you use? If so, what service do you use?

 12:09 - Preston Campbell

     The muting is provided by conference service

 12:09 - Richard Seltzer

     Jenny -- What service to you use? And do you have a list of etiquette or protocol/rules that you could share with us?
     (Perhaps point us to a Web page with that info.)

 12:09 - Jenny Hamby

     Callers can often mute themselves by pressing *6 (*5 or *7 on some phones isn't it, Preston).

 12:10 - Preston Campbell

     Muting is typically *6 or just 6. Good muting service will tell you when you mute and unmute

 12:10 - Richard Seltzer

     Preston/Jenny -- If the audience is muted, how do you know that an individual wants to speak? And how do you then
     recognize and unmute that person?

 12:10 - Preston Campbell

     Muting on your phone if you have a display is best, because you can see if it is on. You have to control when people speak

 12:10 - Jenny Hamby

     Give the presentation first, then open the lines for questions toward the end. This allows you to deliver your content without lots of interruptions.

 12:11 - Preston Campbell

     You can also have a chat line going on your computer to let people send in questions while muting. You should have a second person help with this so you can focus on talking.

 12:45 - Alan Selig

     I'm still imagining 100 people all trying to talk at the same time when the Q&A period begins. How do you avoid that?

  12:46 - Preston Campbell

     You can coordinate all of the questions by asking people to Instant Message to you or you just say "one at a time
     please"

 12:46 - Jenny Hamby

     If you have hundreds on the phone, use the email option that Preston mentioned earlier. Give participants an email
     address to send questions to, and have someone monitoring the email account for you.

 12:47 - Preston Campbell

     If you toggle the mute on and off, you can take a question, mute, answer, unmute, take another one, etc

 12:47 - Jenny Hamby

     I've been on calls like that. It seems like most people are pretty shy about asking questions, so you'll have a couple
     fighting to speak, not dozens.

 12:47 - Preston Campbell

     Jenny is right, most people don't ask questions ... in fact you need to stimulate people to ask as the host


Teleseminar examples and costs

 12:01 - Richard Seltzer

     Jenny -- ah, so you use "teleseminars" as a tool to promote or get people ready for face-to-face events. Interesting. Can
     you give some examples? And how many people are typically involved in the concall?

Preston Campell

  I typically do smaller free teleseminars to promote other events and products (by small I mean 50-60 people

 12:02 - Jenny Hamby

     For example, Preston and I just attended Armand Morin's Big Seminar in Dallas.

 12:02 - Preston Campbell

        Great example Jenny! Armand had a series of calls done by experts who would be speaking.

 12:03 - Jenny Hamby

     Once a week leading up to the event, Armand hosted a teleseminar featuring one of the speakers (there were 12 total, if
     memory serves. ;-)  You could sign up for notification about the preview calls in case you weren't sure about attending.

 12:03 - Richard Seltzer

     Jenny -- what is Armand Morin's "Big Seminar"? What's the topic? And how many people were involved in the related
     teleseminar?

  12:04 - Jenny Hamby

     The Big Seminar focused on Internet marketing.

 12:04 - Preston Campbell

     Armand topic was Internet Marketing ... sign up cost about $1000 When you consider that people have a lot of
     expense, they want to know about the speakers and the quality of the event ahead of time. Armand let people experience the speakers first hand prior to attending by holding the telesemianrs

 12:04 - Jenny Hamby

     Getting 75-200+ people on a call. He ended up with 163 people at the event -- amazing considering how poorly the seminar industry is doing right now

 12:05 - Preston Campbell

     He got all those people by creating credibility up front ...The teleseminars can also be used for affiliates to drive their
     prospects to the calls and get more people to sign up.

 12:05 - Jenny Hamby

     Teleseminars can also be great lead generators -- and list builders -- for your business.

12:04 - Richard Seltzer

     Jenny -- The idea of pre-events is very interesting. I'd think there'd be a market for doing those over the Internet as well.
     Do you do that? Or do competitors of yours? From your perspective, what's the advantage of doing it over the phone
     rather than over the Internet? And do you sometime mix Internet and phone capabilities?

Richard Seltzer

Approximately what's the cost for putting on such a teleseminar?

 12:07 - Jenny Hamby

     Cost depends on many factors ... I'll turn that over to Preston to elaborate.

 12:07 - Preston Campbell

         I help promote and produce teleseminars  I also have a course on how to do them ..

 12:11 - Richard Seltzer

    Can you tell us about other examples, with costs please?

 12:11 - Preston Campbell

     I uese teleseminars as paid events, for instance, My Power Networking Teleclass in September 2002.

     Event description: Three hour Teleseminar on how to profit by building a network
     Promotion: E-mail to very small list, distributed flyers during presentations to local chambers and asking friends to spread
     the word.
     Expenses: Roughly $200 for flyers. I used a FREE teleconference service.
     Time consumed: About two hours to produce and copy flyers, about 4 hours to prepare the seminar outline (based on
     an eBook I wrote earlier in the year), 3 1/2 hours to conduct the Teleseminar, 1 hour to edit the audio, upload it to my
     web site and send it out to the participants.
     Fee: $69
     Registrations: 39 people
     Total Registration Sales: $2691
     Back-end: Two coaching clients at $500/month for 6 months - $6000 total
     Gross sales: $8691
     Net sales: $8491

     Was it worth it? ... lets see, $8461 for 10 1/2 hours of work. That’s about $805 an hour. Not bad.

12:19 - Richard Seltzer

     Preston -- in your "coaching" calls, who are you coaching and what are you coaching them about?

 12:19 - Alan Selig     (Re: 12:17 - Preston Campbell 'you can burn out your list if you do them...')

     Preston: How often do you do your "coaching calls"?

 12:24 - Preston Campbell

     My coaching calls are once a week with coaching and consulting clients, on Marketing, many topics ... I have a new program that will actually be a combination membership site and marketing training calls .. to be released in about a month. I also do one-on-one calls specifically focused on each clients issues

 12:20 - Richard Seltzer

     Preston and Jenny -- Do you strictly deal with companies? Do you work with any educational institutions as well --
     either traditional schools or Internet-based distance education ventures?

 12:20 - Preston Campbell

     One week we talk about figuring out the clients USP another might be on Joint Ventures etc  I have one client who is a non-profit Grief Support Network

 12:21 - Jenny Hamby

     I deal with both ... though with more companies.

 12:21 - Preston Campbell

     I haven't used teleseminars for education institutions, but have a program on the drawing board to offer to them

 12:22 - Richard Seltzer

     Preston -- what is "USP"? Do you mean that you are coaching people who work with you in producing teleseminars for
     clients?

 12:22 - Preston Campbell

     USP - is your Unique Selling Proposition - coined by a great Ad man .. Rosser Reeves

 12:24 - Richard Seltzer

     Preston -- re: "Unique Selling Proposition" -- so are your coaching calls with your sales force? And, yes, how often do
     you hold those?

 12:21 - Richard Seltzer

     Jenny and Preston -- perhaps you've mentioned this before and I missed it -- what's the typical cost for a company that
     wants you to hold a teleseminar for them -- for instance, one involving 100 people from all over the US.?

 12:21 - Preston Campbell

     You can do a teleseminar for free for up to 96 people. The company is www.freeconferencecall.com

 12:23 - Richard Seltzer

     Preston -- What do you mean "for free"? Do you mean that as a marketing tool, you are willing to do one without your
     charging to give a company a sense of how this works? What about the concall service? Don't they have to pay for that
     in any case? And what's the typical cost of that for your "free" 96 person teleseminar?

 12:23 - Preston Campbell

     Anyone can go to that site and set up a conference line (phone number and pin) that you can use over and over any time
     They make their money on add-on.  Anyone can go to FreeConferencecall.com and get free teleconference service


Technology mix -- do you need a complete package?

12:12 - Richard Seltzer

     Preston -- I can imagine using the Internet in coordination with a teleseminar. But is there a particular service or software
     package that is designed to support that hybrid set of capabilities?

 12:13 - Preston Campbell

     Well, frankly, I just send out notes ahead of the teleseminar and use basic chat Internet messageing services

 12:13 - Richard Seltzer

  Do you typically have Web-based elements to support that training -- bulletinboards/weboards/forums or chat or posting of background info?

 12:24 - Debi     (Re: 12:18 - Richard Seltzer 'I've seen many instances of groups trying to use the...')

     Is there any capacity for visual feed and/or document upload to share with a group of participants?

 12:25 - Preston Campbell

     For visuals I always have lecture notes or a powerpoint presentation

 12:25 - Richard Seltzer

     Preston -- Are these ordinary phone calls? Or is it voice over IP?

12:25 - Debi

     And how is that shared online?

 12:26 - Preston Campbell

     To see how visuals are used go to http://www.profitzonemarketing.com/specialoffer.htm

12:26 - Richard Seltzer

     Preston -- please explain. There has to be a catch. What's the business model of FreeConferencecall.com? How do they
     make money? What is their incentive for providing a free teleconference service?

 12:27 - Preston Campbell

     FreeConferenceCall.com make money on paid services such as operator assistance, larger calls, webcasting, datacasting
     etc.

 12:28 - Debi

     Does it have to be "free" to participants? I.e., if I were to have a group forum for my coaching, how would I charge for
     it?

  12:28 - Preston Campbell

     if you go to my marketing website above, you can download one of my teleseminars and the presentation that I sent out.
     I charged $69 a person for this event

12:28 - Richard Seltzer

     Jenny and Preston -- Do you only produce teleseminars that customers ask you to? Or do you produce and market
     some teleseminars yourselves (where you line up the speakers and advertise the event)?

 12:28 - Debi

     And, would I have to share any proceeds with your firm?

 12:29 - Richard Seltzer

     Preston -- Do you typically charge the members of the audience? Or do you sometimes charge a corporate client for an
     entire events?

 12:29 - Jenny Hamby

     So far I've only promoted teleseminars for clients. Doing my own is on my to-do list and shooting rapidly toward the top.
     ;-)

 12:29 - Preston Campbell

     I usually produce my own teleseminars. If i were to produce one for you we would work out the fee based on the
     amount of effort I need to give.

 12:30 - Richard Seltzer

     Jenny -- what about the teleseminars that you do in conjunction with face-to-face shows? Aren't those done for the
     show producer and paid for by the show producer? Or are you just working in cooperation with the show folks?

 12:32 - Jenny Hamby

     I help plan the marketing of the free teleseminars and paid, live events and create the marketing materials. The seminar
     provider pays my fee and the direct costs of the call.

12:26 - Richard Seltzer

     Preston -- Do your teleseminar calls always involve an Internet component (so
     you can have visuals)? If that is the case, do you use any special presentation software for the Internet piece?

 12:26 - Jenny Hamby     (Re: 12:25 - Debi 'And how is that shared online?...')

     You can share notes and presentation materials by emailing them in advance or by sending people to your website to
     download them

 12:27 - Preston Campbell

     Jenny, you got it I mail the material in advance .. actually put it on a download link

 12:31 - Richard Seltzer

     Jenny and Preston -- Considering the Web-based element, have you ever used webcams? Do you find any value in
     showing talking heads (either still or moving)?

 12:29 - Debi

     Webcasting would include audiovisual feed from source only?

 12:30 - Preston Campbell

     Webcasting involves the teleconference service broadcasting your presentation to all the viewers through a website

12:48 - Richard Seltzer

     Jenny and Preston -- It's interesting how simple apps, like email and instant messenger -- used in coordination with an
     ordinary concall can produce very interesting results. Sounds like you don't really need a be-all and do-all super
     application or service.

 12:49 - Preston Campbell

     Just e-mail material in advance, use of download links and your teleseminar are a very powerful combination

  12:39 - Richard Seltzer

     Jenny and Preston -- have you been in touch with uliveandlearn.com? It's run by Denise Easton. She's very interested in
     mixed media for education; and in multiple ways of delivering educational content. What you do would make an
     interesting addition to her present mix.

 12:40 - Preston Campbell

     I've heard of her, seen some of her stuff, haven't contacted her

 12:40 - Jenny Hamby

     Me neither.


Teleseminars as marketing tools

12:33 - Debi

     Jenny, how far in advance do you recommend mktg a teleseminar?

 12:34 - Richard Seltzer

     Jenny -- Thinking again about your pre-event teleseminars, what's the business model? Is the main aim to collect revenue
     from the attendees of the teleseminar? Or is it to drive up participation in the face-to-face event?

 12:35 - Jenny Hamby

     Drive up participation in the main event.

 12:35 - Richard Seltzer

     Jenny -- So in that case, you must be paid by the event producer rather than the teleseminar participants? Is that right?

 12:35 - Jenny Hamby

     The goal is to get people in the paid seminar. If you're asking people to spend hundreds or thousands of dollars on
     registration and travel, you need to show them that you can produce the goods. Assuming you mean me personally, yes, I would be paid by the event producer. Registration would be handled through
     the registration producer, and all marketing would come from that individual/organization, as well.

 13:00 - Debi

     I would love to have a chat on marketing teleseminars.


Use of teleseminars for traditional education

  12:47 - Richard Seltzer

     Preston and Jenny -- I'd think that your technique could/should also be used to market training/courses. An online school
     or a college could for instance highlight one professor per session, giving potential students a chance to sample what it
     would be like to take a course with that professor. Have you done any of that?

12:37 - Richard Seltzer

     Preston and Jenny -- Have you approached universities as potential customers? I'm thinking for instance about the online
     courses that many colleges are now offering for alums. I'd expect that they could get higher participation if a teleseminar
     (like you've described) were the centerpiece, instead of just text chat and forums.

 12:37 - Preston Campbell

     I haven't, but am generating a program for educational institutions

 12:37 - Jenny Hamby

     Although they are a target audience, I have not approached them.

 12:38 - Preston Campbell

     Educational institutions would really benefit from teleseminars in their distance learning.  I'm shocked they are not all using it
 

 12:48 - Preston Campbell

     coachingU.com teaches teleseminar based classes

12:49 - Richard Seltzer

     Preston -- what are the topics of courses from coachingU.com?

 12:49 - Preston Campbell

     They teach you how to coach. A very extensive curriculum ... you should go look

 13:18 - Rich Bartko

     Preston, have you been involved in CoachU? I followed the Coaching U crowd for awhile and wondered why more of those folks didn't use this online method along with teleconferencing.

 12:48 - Jenny Hamby

     No, I haven't worked with higher ed in this area. I've been primarily focused on working with speakers, consultants and
     information marketers.


Optimum length, format

 12:38 - Richard Seltzer

     Preston and Jenny -- Do you sometimes put on "series"? In other words, a sequence of teleseminar sessions designed to
     teach/train topics too complex to handle in just an hour or two? If so, on what topics?

 12:39 - Preston Campbell

     Yes I do series sometimes

 12:39 - Jenny Hamby

     Yes, series can be good when a topic is complex.

 12:39 - Preston Campbell

     the maximum length I'll do a individual seminar is 3 hours. A series of one hour each can sometimes be better

 12:39 - Jenny Hamby

     I have some clients who do multi-week teleseminars -- 8-12 weeks. However, from personal experience, I find this can be too much. If possible, I would suggest breaking the topic into smaller chunks/mini-teleseminars.

 12:40 - Richard Seltzer

     Jenny -- those clients with multi-week seminars, what are the topics? (Just to get a sense of what topics work best in this
     medium).

 12:41 - Preston Campbell

     Some multi-week (look Jenny a hyphen) teleminars include sales training, marketing, how to create a product.      My coaching program is a multi-week teleseminar

 12:41 - Richard Seltzer

     Jenny and Preston -- Do you both agree that an hour is a good length for an individual teleseminar session?

Preston Campbell

     I actually like an hour, but often program 20 to 30 minutes for Q&A. So the total would be 90 minutes.

 12:42 - Jenny Hamby

     60-90 minutes is good for an individual session.  Beyond 90 minutes and you should really give participants a break.

 12:43 - Preston Campbell

     In fact program a "2 minute" bathroom break at 45 min if you plan to go 90 min or more

 12:43 - Richard Seltzer

     Preston and Jenny -- Do you sometimes/often have a part of the program set aside for one-way lecture style
     presentation, followed by Q&A? Or, typically, can the audience "raise hands" and "get the microphone" at any time?

 12:44 - Jenny Hamby

     If the call is small (like 10 people) where open lines are not distracting, questions can be interjected at any time.


Teleseminar followup activities

12:31 - Debi

     Do you have the capacity to create a transcript of the teleconference for future reference?

 12:31 - Preston Campbell

     You need to record the call to get a transcript.  I record my own on both cassette and digitally on my computer.   I record almost all of my calls.   The teleconference service will charge about $25/hour. The transcriptionist will charge about $50-$80 for an hour of call.

 12:32 - Richard Seltzer

     Preston -- Do you sometimes then post the audio on the Web? Or
     transcribe by hand and post the text on the Web? (I find that the transcripts of these chat programs are often far more
     valuable than the live event.)

 12:33 - Preston Campbell

     Go to my home page www.profitzonemarketing.com you get an offer for my Joint Venture talk and the notes.  This came from a coaching call that I recorded.     If you go to the sites I mention above you can get the audio (streaming or download).

 12:34 - Jenny Hamby

     I always recommend that clients record teleseminars. This allows them to sell downloadable audio files and a transcript
     as a product.

 12:34 - Preston Campbell

     yes, I always make the audio available after the call

 12:34 - Jenny Hamby

     It can be particularly useful when your mailing list is small and the chances of filling another teleseminar on the same topic
     are slim.

 12:35 - Richard Seltzer

     Preston -- by "available" do you mean over the Web? Or do you have a phone number that people can call to hear the
     audio over the telephone after the event is over?

 12:35 - Preston Campbell

     I have a download link to get the audio

 12:44 - Preston Campbell

     I use many formats, lecture, interview, panel, facilitated mastermind, hotseats, etc ... size and purpose dictate the format

 12:44 - Richard Seltzer

     Jenny and Preston -- Also, do you ever give participant opportunities to pose followup questions by email and/or
     through online forums/webboards?

 12:44 - Jenny Hamby

     This works well for, say, a coaching program, certification program, etc.
Yes, you can and should give the opportunity for followup questions.

 12:45 - Preston Campbell

    15 ways to create followup opportunities

 12:45 - Jenny Hamby

     In fact, you can turn it into another teleseminar ... though it's best to make that a freebie.


Wrapup

 12:49 - Richard Seltzer

     Jenny and Preston -- we're nearing the end of the hour. Is there anything you'd like to say that we haven't already
     touched upon? Anything you'd like to say as a wrap up?

 12:50 - Preston Campbell

     I haven't been through the coachU program, but it looks good ( a bit expensive for some, but if you are serious worth the
     money)

 12:50 - Richard Seltzer

     All -- please post your URL and email address before you signoff, so we can stay in touch.

 12:50 - Preston Campbell

     Teleseminars are very easy, they are the best way to build a relationship with prospects and clients without the hassles
     and cost of travel .. they can really grow your sales

 12:51 - Rich Bartko

     Rich Bartko - rbartko@aristec.com

 12:51 - Alan Selig

     Alan Selig = revselig@prodigy.net

 12:51 - Richard Seltzer

     Thanks to all, and especially to Jenny and Preston. You touched a whole range of interesting business opportunities that
     hadn't occurred to me.

 12:51 - Preston Campbell

     Preston Campbell preston@profitzonemarketing.com If you want to learn more go to www.teleseminarsuccess.com

 12:52 - Richard Seltzer

     All -- please send email to me at seltzer@samizdat.com if you have suggestions for future topics and experts.

 12:52 - Jenny Hamby

     If anyone has any follow up questions or would like to discuss the particulars of doing a teleseminar, send me an email.
     I'm hear to help.  jhamby@seminarmarketingpro.com, www.seminarmarketingpro.com

 12:53 - Richard Seltzer

    Thanks again. Great session.

 12:56 - Richard Seltzer

     John Hibbs -- I see you just joined. Sorry you missed the discussion -- right up your alley. Please read over the raw
     transcript here and email me any followup ideas you'd like me to include with the edited transcript.



Previous transcripts and schedule of upcoming chats -- www.samizdat.com/chat.html

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The full text of Richard Seltzer's books The Social Web, Take Charge of Your Web Site, Shop Online the Lazy Way, and The Way of the Web, plus more than a hundred related articles are available on CD ROM My Internet: a
Personal View of Internet Business Opportunities.

Web Business Boot Camp: Hands-on Internet lessons for manager, entrepreneurs, and professionals by Richard Seltzer (Wiley, 2002). No-nonsense guide targets activities that anyone can perform to achieve online business success. Reviews.

a library for the price of a book.

This site is Published by B&R Samizdat Express, 33 Gould St., West Roxbury, MA 02132. (617) 469-2269. seltzer@samizdat.com
 
 


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