BUSINESS ON THE WORLD WIDE WEB:

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October 10, 2002 -- Where and how to buy things to sell at online auctions


Transcript of the live chat session that took place Thursday, October 10, 2002. These sessions are normally scheduled for 12 noon-1 PM US Eastern Time (Standard Time = GMT -5, Daylight Savings Time = GMT -4) on Thursdays.

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Threads (reconstructed afterwards)


Participants


Introductions

11:36 - Richard Seltzer
       We'll be starting in about 20 minutes at noon Eastern Time. As you connect, please introduce yourselves and let us know your interests.

11:45 - Evette Eleese
       I have made a full-time income selling used and collectible items on eBay, and have written an Ebook on all my successful methods, and have written several articles about selling with online auctions available in my newsletter at www.makemoneywithonlineauctions.com

11:50 - Richard Seltzer
       Welcome, Evette. Glad you were able to make it today. We'll be starting in about 8 minutes.

11:59 - Richard Seltzer
       Welcome, Gina and Heidi. It's just about time to start. Please introduce yourselves and let us know your interests.

12:00 - Heidi
       Heidi Perry here. My partner (husband) and I have been self-employed for 10 years. Have sold about a great variety of products, services and intangibles. Would like to share ideas on how and where to find things to sell today.

12:01 - gina
       Hi everyone. I want to start a business selling books, Cds, and Dvds at eBay. I began 2 months ago and have already made a few hundred dollars.

12:01 - Richard Seltzer
       Welcome PeteVH. Please introduce yourself and let us know your interests.

12:03 - PeteVH
       Hi Richard -- and group. I'm just interested in the topic -- don't have a specific thing in mind but looking at ebay type things for opportunities. Much of what I've heard is not encouraging about ebay so looking for those with more success.

12:05 - Bob Zwick
       Hello everyone

12:11 - Richard Seltzer
       Welcome, Bob Zwick. Glad you could make it again. Are you looking to resell at online auctions? What kinds of goods are you interested in reselling? And how do you operate now?

12:12 - Bob Zwick     (Re: 12:11 - Richard Seltzer 'Welcome, Bob Zwick. Glad you could make it again. Are...')
       I don't sell at eBay yet. I would like to find a niche of products or services that would sell on eBay.

12:09 - Eric
       Hello. Sorry I'm a bit late. I'm Eric Snyder located in Ottawa, Canada. I'm an infrequent eBay user who would like to do a bit more selling.

12:10 - Richard Seltzer
       Welcome, Eric. What kinds of goods would you like to sell at online auctions?

12:12 - Eric
       Richard: I don't know what kind of goods I want to sell... I'm searching for ideas. Hoping that I get some today.

2:42 - Richard Seltzer
       Welcome, KiDz. Please introduce yourself and let us know your interests. (We've got about 15 minutes left in this session, so please speak up quickly.)

12:00 - Richard Seltzer
       Today, we want to talk about how/where to buy things that you can then resell at online auctions. I believe that their are two pieces to that topic: buying new merchandise from wholesalers, and acquiring used/collectible items. I believe that Evette is more into collectibles and Heidi into new items from wholesellers. Is that accurate?


Getting new stuff to sell

12:01 - Richard Seltzer
       Heidi -- what kinds of products do you buy and sell? What's the heart of your business? And is eBay your only outlet?

12:01 - Heidi
       My weakest point is collectibles. Can help in just about any area.   Over the years we've gravitated toward intangibles, i.e. digital info and software.

12:03 - Richard Seltzer     (Re: 12:02 - Heidi 'Over the years we've gravitated toward intangibles, i.e. digital info...')
       When you sell digital info and software through online auctions, do you provide it in tangible form (CD, diskette)? Or do you allow downloads? And how do you acquire it in a way that gives you the right to resell?

12:08 - Heidi
       If you want to get into books and CD's in a big way, you'll need to become a distributor or a wholesaler.

12:10 - Richard Seltzer     (Re: 12:08 - Heidi 'If you want to get into books and CD's in...')
       How does one go about becoming a distributor or wholesaler for books/CDs etc. ? If I wanted to do that, what companies should I contact? Would I have to pay some money up front? What kind of volumes would I have to order in get a reasonable discount?

12:20 - Evette Eleese
       Heidi, it is my opinion that buying new items wholesale - all the same item is not something that anyone can start out doing. It takes some upfront cash. Selling used stuff, anyone can start off doing. Your opinion?

12:21 - Richard Seltzer
       Heidi and others, what manufacturers/suppliers do you deal with on a wholesale basis? And what ones would you recommend that folks interested in reselling at auctions get in contact with?

12:22 - Heidi
       Re: wholesale... There are ways around this the problem of outfront cash. Drop-shipping is one. I'll expound on this in a few minutes as there are in's and out's to this.

12:23 - Richard Seltzer     (Re: 12:22 - Heidi 'Re: wholesale... There are ways around this the problem of...')
       Please explain drop shipping,and point to some companies we can deal with. Thanks.

12:23 - Evette Eleese
       I would like to know how that drop-shipping deal works...

12:23 - PeteVH
       Regarding wholesalers -- if you live near a large city there is usually a "wholesale" district. You can go from high-end diamonds and gold to low-end toys, trinkets, and cloths. Try the yellow pages. LA and Chicago NY all have these. They are usually run by immigrants -- Asian, Hispanic, etc. Know your product and price. Offer half and then start negotiating price.

12:24 - Heidi
       You need to know how to find the right kinds of drop-shippers. DON'T use the drop-shipping lists that go around.

12:25 - NashuaTim     (Re: 12:24 - Heidi 'You need to know how to find the right kinds...')
       tell me more about "THOSE" lists.

12:26 - PeteVH
       Drop shipping is where you take the order and pass it along to someone else who manufactures or distributes. They package and ship directly to the customer. Of course as soon as you provide that customer name -- they now have your customer and will begin deluging them with catalogs.

12:27 - Heidi
       The drop-shipping lists that are so prevalent on eBay and through SPAM are close to worthless. Many of the companies on those lists are not legitimate or they sell common things (like dish soap) that simply won't sell.

12:29 - Heidi
       I've found the 3 best ways to find drop-shippers are as follows: 1) Find items you like, look up distributors and do some research (calling) to find out if they will work with you on a drop-ship basis. Emailing often does not yield an answer.

12:30 - PeteVH
       I agree, Heidi, drop shipping does have some GREAT advantages -- and also agree with you about the common lists. Better to start with an identified need in the market, then ID a product and then find the manufacturer/distributor and contact them about drop shipping. Also, there are "fullfillment" houses that will take your order, process the credit card, package and ship. Problem with them is they are EXPENSIVE for this kind of operation.

12:28 - Heidi
       Nevertheless, drop-shipping can be an excellent way to sell, especially if you work out of your home and can't/don't want to store inventory.

12:28 - Richard Seltzer     (Re: 12:27 - Heidi 'The drop-shipping lists that are so prevalent on eBay and...')
       So how could I find a supplier that will drop-ship to me? What is the first step?

12:31 - Heidi
       2) Use a directory to look for drop-shippers. The best and most legitimate I've found is at http://www.mydssd.com. Costs to get into directory, but is worthwhile and frequently updated.

12:32 - Evette Eleese
       Heidi - question. So what types of items to buy? (not dish soap), and what price per piece, what quantity of the lot?

12:33 - Heidi
       3) Network, network, network. On discussion boards, in communities. Get to know people and their products and work out a joint venture for drop-shipping.

12:35 - Heidi
       Re: what kinds of items to buy... This is key. In order to keep on onging relationship with a drop-shipper, you will need to be able to sell the items consistently. So...

12:35 - Heidi
       Go with tightly targeted niches. Don't go for the electronics equipment and things you think would be "cool" to sell. You won't get anywhere.

12:46 - Richard Seltzer     (Re: 12:43 - Heidi 'Drop-ship source directory I referred to is found at http://www.mydssd.com,...')
       Thanks. For those who don't need or don't want drop shipping, can you recommend companies that will sell on a wholesale basis, and provide some tips on what to expect and how to deal with them? Do you have or know of any online articles on that subject?

12:48 - Heidi
       Drawbacks to drop-ship: 1) Have to have reseller ID. However, if you're going to get serious about selling new items, you can't do it any other way. Easy to obtain; 2) While some will put your label on box, most don't. You lose out on upsells in packaging and branding. You can make up for this in working your customer lists; 3) You lose control of the whole fulfillment process. You get the black eye if is not shipped or if is damaged merchandise. For this reason, be sure you are working with legitimate drop-shippers.

12:50 - Heidi
       I'll tell you a very little-known way of finding good wholesale merchandise... wholesale auctions. These are not the same as public auctions where you find many collectibles and antiques.

12:50 - Bob Zwick     (Re: 12:50 - Heidi 'I'll tell you a very little-known way of finding good...')
       I have a friend whole makes a good living selling unclaimed freight.

12:51 - Evette Eleese
       Did'nt know there was such a thing - wholesale auctions! Where do you find them - advertisements?

12:51 - Heidi
       Wholesale auctions are harder to find. Some states harder than others. East coast has quite a few, as does the mid-east and west coast.

12:52 - Richard Seltzer     (Re: 12:51 - Heidi 'Wholesale auctions are harder to find. Some states harder...')
       Are these wholesale auctions all face-to-face or are there some online? And how/where do you find them?

12:53 - Heidi
       You need to start calling the auction houses in your state and ask if they will be holding any wholesale auctions. May need to dig a bit as they may not tell you. Again, this is where networking comes in. Large trucks come in with lots of items you can get for cheaper than just about anywhere. Worthwhile if you know what you are doing. I would suggest finding one and hanging out the first time.

 12:52 - PeteVH
       We had a "liquidation" auction locally and you could get used computers to new cloths and all kinds of junk, weapons, and vehicles. There are these kinds of acutions everywhere --look in the paper. They advertise in the classified section then get on their mailing list. Also, there is a huge market in surplus govt. stuff and there is a web site you can view and bid on stuff. Most of it would be hard to ship cost effectively, but there is so much stuff -- and you buy in lots.

12:54 - Heidi
       Liquidation sales are also great ways of finding things to sell. Call the stores and find out if they will make a deal with you.

12:57 - Evette Eleese
       and if you wind the bidding on a storage unit, you do not know exactly what you have bought - one time bought one that had a dead body...YIKES

12:58 - Richard Seltzer     (Re: 12:57 - Evette Eleese 'and if you wind the bidding on a storage unit,...')
       A dead body? Really? You yourself? Sounds like something in a movie... Did you ever figure out what had happened?

13:00 - Evette Eleese     (Re: 12:58 - Richard Seltzer 'A dead body? Really? You yourself? Sounds like something in...')
       I am writing an ebook now on how to find items to resell from storage units - and will have all the strange stories of the adventures of this resource - and yes, found the dead body in a freezer - and then the Police became the new owners of my storage unit.


Getting collectibles to sell


12:01 - Evette Eleese     (Re: 12:00 - Richard Seltzer 'Today, we want to talk about how/where to buy things...')
       yes, that is accurate, my experience is in selling used items and collectibles

12:02 - Richard Seltzer
       gina -- at this point, how do you acquire the books, CDs, DVDs that you resell? how can you get them at low enough cost to make a profit reselling?

12:04 - gina
       I've bought the DVDs at Bristol Trading. So far I've able to double my profit, but I'm looking for other places to find merchandise.

12:05 - PeteVH
       Gina, when you say "double your profit" does that mean charge twice what you pay for the item or real "profit" after all expenses?

12:04 - Evette Eleese
       Gina - I also have experience in selling books, cd's and dvd's - also audio books, but sell USED, and find them at garage sales, estate sales, thrift stores

12:05 - Richard Seltzer
       Evette -- what kinds of used/collectible items do you typically deal in? And how do you obtain your inventory? (Most people start with their attic/basement, and then when they've finally gotten into the swing on online auctions, they run out of stuff to sell. Only a few, like you, find a source of supply and then begin to turn their auction selling hobby into a real paying job.

12:05 - Heidi
       Re: books, CD's, etc. It's sometimes tough to find good bargains that will sell online. Most need to go off-line to look for bargains, i.e garage sales, used book stores, etc. Estate sales often have wonderful books.

12:06 - Evette Eleese
       Richard, when I first started, I found my own things to sell in my house too.

12:07 - Evette Eleese
       The types of collectibles I sell, as mentioned, found at yard sales, estate sales, thrift stores - are vintage pottery china, glass, ephemera (vintage postcards), vintage jewelery, perfumes, vanity items, advertising collectibles such as ashtrays

12:11 - NashuaTim
       I am too chicken to buy expensive stuff at yard sales.

12:13 - Heidi
       Buying collectibles is an acquired skill. You are right, NashuaTim, it is scary to buy expensive items. You need to get to know what is valuable and sellable, and what is not, thus, lessening your chances of loss. But, rewards can be great.

12:15 - Bob Zwick     (Re: 12:13 - Evette Eleese 'it is good to become knowledgeable in one type or...')
       Good point Evette - know what you are selling or do your homework on items before you waist your time posting them.

12:14 - PeteVH
       When you "buy expensive" buy stuff you'd like in your home -- just in case :-)

12:14 - Evette Eleese
       recently, I have had LOTS of success and good profits selling used designer handbags and clothing

12:15 - Eric
       What kind of clothing have you had success with, Evette? Do you mind sharing?

12:15 - Evette Eleese
       For expample I have found Kate Spade, Coach, Prada, handbags (used but in good condition) at yard sales for $1-$5, and they resell on eBay for over $50 usually

12:16 - Evette Eleese
       To become knowledgable in fashion items - just read fashion magazines, get familiar with the designer names, check out what the popular designers are on Ebay - (Kate Spade is HOT HOT on eBay right now) - the "Designer Boutique" has a list and linked search to the top 10 selling designer names

12:19 - Richard Seltzer     (Re: 12:16 - Evette Eleese 'To become knowledgable in fashion items - just read fashion...')
       Important point -- only sell merchandise that you know well. I believe it's best if you sell the kinds of things that you normally buy -- so you know what factors are important to buyers, and you know values/prices.

12:29 - Eric
       Heidi / Evette / Richard: I have a LARGE collection of really old records from a dance studio.... ie. 40's and 50's stuff. Do any of you know if there would be a market for that kind of stuff? And how would you sell it? Piece by piece, or the whole collection????

12:30 - Evette Eleese     (Re: 12:29 - Eric 'Heidi / Evette / Richard: I have a LARGE collection...')
       try piece by piece first - and check out what other of the same records sold for on Ebay if they sold at all.

12:31 - Evette Eleese
       I know jazz records are hot on eBay, but you could not give away a collection of broadway show tunes records

12:32 - Eric     (Re: 12:30 - Evette Eleese 'try piece by piece first - and check out what...')
       I suppose selling a few..... piece by piece.... there's a good chance I could identify a potential buyer for the whole collection??? Do you think?

12:33 - Richard Seltzer     (Re: 12:29 - Eric 'Heidi / Evette / Richard: I have a LARGE collection...')
       Sounds like a natural for eBay collectible auctions -- so long as you have an envelope that is the right size and provides enough protection so the packing and shipping can go easy and predictably (building the cost into the "shipping cost" that you charge customers). Do a bunch of searches of completed auctions to see how the items you have for sale tend to due in terms of price, and also how sellers describe them. By selling lots of similar things, you can cut down on the time it takes to post your auctions.

12:33 - Evette Eleese     (Re: 12:32 - Eric 'I suppose selling a few..... piece by piece.... there's a...')
       Then, bring the collection to your local used record store

12:55 - Heidi
       Some people also go to storage unit auctions. You have to buy the entire storage unit, and they don't always give you a chance to see what is inside. Door is open, but that's about it. Can be risky, but some have found some treasures.

12:56 - PeteVH
       If you get stuff at the storage unit sales or bulk auctions you can't sell on ebay, there is always the local flea marke/swap meet.

12:56 - Evette Eleese     (Re: 12:55 - Heidi 'Some people also go to storage unit auctions. You...')
       I have gone to these types of auctions - and the dealers go there, with LOTS of cash and are very pushy - so you have to be bold and pushy too to have success at these auctions 


Logistics -- managing your time


12:06 - Richard Seltzer     (Re: 12:04 - Evette Eleese 'Gina - I also have experience in selling books, cd's...')
       Evette -- Do you keep track of the time you spend at garage sales, etc. tracking down items for resale? How much time that that amount to? If you account for it, can you still be profitable?

 12:07 - Heidi
       Garage sales and estate sales can be very time-intensive. You have to know what you're doing or you'll waste a ton of time.

12:07 - Richard Seltzer     (Re: 12:05 - PeteVH 'Gina, when you say 'double your profit' does that mean...')
       The question of profit and accounting is very important. Some people in this field are a bit loose with their calculating, not taking into account all the time spent in auction logistics and product acquisition. For a real business, you need to keep all those factors under control. Do you have any advice on that.

12:08 - Richard Seltzer     (Re: 12:07 - Heidi 'Garage sales and estate sales can be very time-intensive. ...')
       Amen. Do you have any tips on how to minimize that time? (Unless you'd do it anyway as a fun social activity.)

12:10 - Heidi
       Re: minimizing time... Networking is the key. As you get involved with estate sales, you get to know those who put them on. Eventually, they will tip you off as to what is coming and what might interest you. You need to get out there and get to know the people who frequent these kinds of things.

12:12 - Evette Eleese     (Re: 12:10 - Heidi 'Re: minimizing time... Networking is the key. As you...')
       also, you can make friends with people that work at thrift stores, and give them a tip for calling you when something comes into the store that youw want

12:12 - Richard Seltzer     (Re: 12:10 - Heidi 'Re: minimizing time... Networking is the key. As you...')
       Heidi and Evette -- do you have friends/associates who scour garage sales etc. for you, knowing the kinds of things that you are looking for, and reselling to you for you to then resell? Could such a pyramid model work?

12:16 - Heidi
       Re: friends/associates at garage sales... I have never done much in the way of garage and estate sales, but know people who do. One way is to put an ad in the paper letting people know what you are looking for, or that you will purchase whatever they want to get rid of. They don't have to do the garage sale, rather, they can sell the whole lot to you. Easier for them. Somewhat risky for you, but often treasures are found and prices negotiated is lower.

12:18 - Evette Eleese     (Re: 12:16 - Heidi 'Re: friends/associates at garage sales... I have never done much...')
       good idea Heidi! A friend of mine who lives in North Hollywood does this to find unique movie/tv Hollywood type collectible items.

 12:15 - Richard Seltzer     (Re: 12:12 - Eric 'Richard: I don't know what kind of goods I want...')
       Keep in mind one very important difference between collectibles and general merchandise. With collectibles, it takes time and effort to write a good and accurate description for each and every item. With general merchandise, you can use Buy It Now at eBay and keep offering the same item over and over again, with it only taking seconds to relist, and you also can easily make the modifications needed for "list similar". Don't underestimate the importance of factors like that. You want to make a decent living from reselling. You need to calculate how much time you are really devoting to this activity. I'm sure there are people who don't do the calculations and think they are doing great, but are making $2/hour or less.

12:16 - PeteVH
       For you experienced ebay users, how much time does it take to add a new item and to maintian it -- actual "online" time?

12:17 - Richard Seltzer     (Re: 12:16 - PeteVH 'For you experienced ebay users, how much time does it...')
       It could take as much as half an hour to list a single collectible item (including getting the photo and giving it a unique and effective description). See my articles at http://www.samizdat.com/ebay.html and http://www.samizdat.com/ebay2.html for info about other logistical factors. (Packing and shipping can also be time consuming, depending on the nature of the merchandise.)

 12:18 - Heidi
       Depending on item, I've got it down to around 5 min. per item. Some items, like collectibles, take more time - around 20 min.

12:18 - Heidi
       If you can find items that you can sell over and over again, this is the best way to leverage your time and cash flow.

12:19 - Richard Seltzer     (Re: 12:18 - Heidi 'If you can find items that you can sell over...')
       Amen. Pick a niche and stick to it. That not only saves time, but also helps you to build a reputation in that category at eBay. If you are good, many of your customers will be return customers.

 12:21 - Evette Eleese     (Re: 12:19 - Richard Seltzer 'Amen. Pick a niche and stick to it. That not...')
       And many bidders will bid on more than one of your auctions at the same time - saves packaging time too.


Acquisition cost and pricing

12:06 - gina
       I usually price the products at a dollar, and the bids add up gradually.

12:06 - NashuaTim
       question for Evette, how do you minimize the unique effort for each unique item? ie photo, description, packaging. do you have minimum value that you focus on?

12:09 - Evette Eleese     (Re: 12:06 - NashuaTim 'question for Evette, how do you minimize the unique effort...')
       yes, I try to purchase most items for resale for under $3.00. 70% of items that sell may only sell for about $10, so I keep that into consideration when photographing, and describing the item

12:11 - NashuaTim   I find that it takes the same effort to list a $1.00 item versus a $50 item. (both front end and back end).

12:13 - Richard Seltzer
       Good point. That means that for some kinds of merchandise you might want to make a "lot" -- sell two dozen of something rather than just one to get the overall price to a reasonable point.

12:13 - Evette Eleese     (Re: 12:11 - NashuaTim 'I find that it takes the same effort to list...')
       it is good to become knowledgeable in one type or a couple types of items. For example, I stay away from collectibles such as dolls, baseball cards, stamps, because there is so much to know about these.

12:20 - NashuaTim
       are there trade magazines that may indicate what items are coming and might be in high demand? Are they still selling the Cell phone antenaes? priced between .25 and $14.95 each.

12:22 - Richard Seltzer     (Re: 12:20 - NashuaTim 'are there trade magazines that may indicate what items are...')
       I believe that would different from one kind of merchandise to another. You are talking about the same kind of trade magazines that brick-and-mortar store owners would read.

12:24 - NashuaTim
       I joke about my hugh profit margins!!!! ie I buy something at .10 cents unit cost then sell it at 10.00 or so. Nice arithmetic but I would prefer buying something at $25.00 and selling it at $40.00

12:35 - Richard Seltzer
       With collectibles, aim for a minimum price of $5-$10. Lower than that and the logistics/time just eats up any "profits". See if single items of your kind typically sell above that price point. If not, then put together packages -- 2 or 3 or even a dozen different but related items (e.g., albums by the same group) that could get the price you want. Don't try to sell your whole collection at once, if you want to maximize your profit.

12:36 - Richard Seltzer     (Re: 12:33 - Richard Seltzer 'Sounds like a natural for eBay collectible auctions -- so...')
       Example. Comic books. I had a collection of about 150 Classics Illustrated comics from back in the 1950s (had them as a kid). Comic stores didn't want them at any price. I sold them as separate items at eBay and got about $3000 for them, over the course of three months. Some individual items went for more than $100. It was a bit random, based on the passion of the collectors rather than the rarity of the item.

12:59 - NashuaTim
       My dream is to find a product in the $10 cost range and sell scores of them at $17.50 over and over and over again. One auction closes, start the same one over again. Then find additional products that my customer data base would be interested in and up / cross sell.

13:00 - Eric     (Re: 12:59 - NashuaTim 'My dream is to find a product in the $10...')
       Tim...and wouldn't it be nice if it was a consumable so they come back every month or two.....


Shipping and how the US Post Office shot itself in the foot

 12:10 - Evette Eleese
       For shipping, I mostly use Priority Rate postage through USPS, and use the free boxes provided. For other packaging materials, I recycle everything, have used pizza boxes to send books. I "dumpter dive" at local department stores for bubble wrap and such

12:46 - NashuaTim
       I agree regarding the ship/handling fee. have a fair s/h price in the listing. Always minimize the number of email and trips to post office.

12:46 - Evette Eleese     (Re: 12:45 - Richard Seltzer 'Drop shipping does eliminate hassle. But remember that it is...')
       Good point, especially with the sliding scale by zone priority rates of USPS since June this year

2:49 - NashuaTim     (Re: 12:46 - Evette Eleese 'Good point, especially with the sliding scale by zone priority...')
       I hate that sliding scale. Yet another reason why i focus on books.

12:49 - PeteVH
       Heavy books can be sent via USPS Priority Flat Rate envelope -- we use them for a different kind of paper product and load the heck out of them. Acutally that price dropped $.10 this last go-around to $3.85. You pay the 2lb rate regardless of the actual rate and the envelopes are free.

12:49 - Evette Eleese
       Yeah, books can be send Media Mail rate, much more affordable

12:50 - Richard Seltzer     (Re: 12:46 - Evette Eleese 'Good point, especially with the sliding scale by zone priority...')
       Evette -- Yes, that's a real sore point with me, how the post office blew it, going from a predictable fixed-price priority mail service (one price if it fits in the envelope they provide, regardless of weight or destination) to total nonsense. They threw away lots of online business with that change in policy. They've probably lost a bundle. They could have doubled the price of their fixed price offering and I would have been perfectly happy. The customer pays for shipping. I just need to now, for sure, in advance what the cost is going to be. Fixed price also meant that I could just stick stamps on the envelope and drop it in a mail box. Under the current system I have to waste lots of time going to post office where they weight and figure out the price based on the zip code of the destination. In some cases, that extra time and hassle simply makes it unprofitable to sell this way at all.

12:51 - Richard Seltzer     (Re: 12:49 - Evette Eleese 'Yeah, books can be send Media Mail rate, much more...')
       They changed media mail too. Now sometimes first class is cheaper. The lowest media mail price is $1.42. And they no longer have book rate/media mail for overseas...

12:53 - Richard Seltzer     (Re: 12:49 - PeteVH 'Heavy books can be sent via USPS Priority Flat Rate...')
       PeteVH -- with the latest price hike, the Post Office did away with that service. There no long is any Priority Flat Rate. They charge by weight and they even have different prices based on the zip code of the recipient. Crazy.

12:53 - NashuaTim
       I can do the postal arithmetic once i know the destination but I hate having to stand in line to drop the package off. They frown upon any packages over 16 oz. that have been dropped in a box.

 12:55 - Evette Eleese     (Re: 12:53 - NashuaTim 'I can do the postal arithmetic once i know the...')
       you have not made friends with your postal clerks yet! They are happy to see me because I am always prepared and know exactly how each of my packages are to be sent - versus the little old lady standing in line to find out how much a 34 cent stamps costs

12:55 - Richard Seltzer     (Re: 12:53 - NashuaTim 'I can do the postal arithmetic once i know the...')
       Yes, that limit on drop boxes is a damn nuisance too (due to terrorist threat). I hate having to spend half an hour to an hour a day driving to the post office and waiting in line. Cuts down drastically on real profits.


Focus on the kinds of goods you know well and enjoy

 12:21 - Heidi
       Also, pick items that you enjoy yourself. Some say to look for what sells only. The problem with this is that you will soon get tired of your business if you don't enjoy what you sell.

12:22 - Evette Eleese
       Yeah, if you don't like sports, then don't try selling sports memorabilia

12:25 - Richard Seltzer     (Re: 12:22 - Evette Eleese 'Yeah, if you don't like sports, then don't try selling...')
       Amen (I'm saying that a lot today :-) There are many ways to make money. You could work at McDonalds. The challenge is to find a way to make money that you find interesting and satisfying. Reselling goods that you are interested in to people who have interests similar to yours can be fun as well as profitable. Don't make auction selling a chore. If you don't enjoy what you are doing, there is no way you'll be able to maintain the discipline and devote the time that is necessary for success.

12:23 - Richard Seltzer     (Re: 12:21 - Heidi 'Also, pick items that you enjoy yourself. Some say...')
       Also, keep in mind that not everything will sell, or sell at a price that you can accept. So you are certainly better off if you could enjoy the merchandise yourself should it not sell.


What's good product to try for starters?

12:24 - Bob Zwick
       If you could pick one item that would sell quickly and boost a new eBay sellers confidence in the system, what would it be?

12:25 - Evette Eleese     (Re: 12:24 - Bob Zwick 'If you could pick one item that would sell quickly...')
       used designer clothing & handbags

12:28 - Richard Seltzer     (Re: 12:24 - Bob Zwick 'If you could pick one item that would sell quickly...')
       What do you have in the attic? I'd suggest comic books, baseball cards, used books -- items that easily fit into an envelope and that can be sent "media mail".


Yahoo stores as an alternative


12:25 - Eric
       Richard: You have a Yahoo store. That is quite different than auctions, isn't it??

12:26 - Richard Seltzer     (Re: 12:25 - Eric 'Richard: You have a Yahoo store. That is quite...')
       Yes, I have a Yahoo store where I sell plain text books on CD ROM (e.g., the full text of 980 British Lit books for just $29). I consider the store (which costs me $49/month) as one channel. I consider Buy It Now at eBay as another channel. I'm also trying to generate some business through Amazon's Marketplace, though that hasn't worked so far.


Learning from data available at eBay

12:27 - NashuaTim
       Does anyone have a method to analyze the "completed item" data from Ebay?

12:32 - PeteVH
       One of the best sources of marketing information is the competition -- and they are on ebay. Evette's point is very good -- check out the competition. Best thing about that is if they are selling what you have, you know there is a market for it -- then you out-do with your offer or your presentation.

12:40 - Evette Eleese     (Re: 12:39 - NashuaTim 'e, i could sell them on ebay but not at...')
       or you can see what online book dealers are asking for a similar book at www.bookfinder.com

13:02 - Heidi
       Re: what sells and what doesn't at eBay... Try this URL: http://www.adventmicro.com/hotitems.html . Hope I punched that in right.


Half.com for selling used books and CDs

12:29 - NashuaTim
       I've been doing a lot of used books on HALF.com but they take 15% away and require you to ship the next business day after confirming.

12:30 - Richard Seltzer     (Re: 12:29 - NashuaTim 'I've been doing a lot of used books on HALF.com...')
       I also sell through half.com, but it only amounts to about $10-20 per month. It typically takes a couple months to sell just about any book I list. Amazon Marketplace is a free alternative for selling used books.

12:34 - NashuaTim
       I like HALF (fixed price) so I can set a reasonable price on items. I don't like going to the post office unless it is for at least $10.00. doing it on Ebay, i could put a $50.00 book up for $1.99 and sell only for $1.99 or so.  I could sell them on ebay but not at the price i want. I need to find the user that must have this book at a fair price.

12:36 - Evette Eleese     (Re: 12:34 - NashuaTim 'I like HALF (fixed price) so I can set a...')
       maybe you should try selling some of your books on Ebay, and see how it goes, while you continue to use half.com

12:36 - Bob Zwick     (Re: 12:34 - NashuaTim 'I like HALF (fixed price) so I can set a...')
       Does Half charge an upfront fee to list your books ?

12:38 - Richard Seltzer     (Re: 12:36 - Bob Zwick 'Does Half charge an upfront fee to list your books...')
       Neither half.com nor Amazon Marketplace charges for listings. Also, they both make listing extremely easy. All you need to do is enter the ISBN. They already have in their database info and photos on all books published in the last 20 years or so. Then you just indicate the condition and you are done. (You can't sell older books that way. Besides, you are better off selling older ones as collectibles, rather than used.)


Amazon Marketplace

12:32 - Bob Zwick     (Re: 12:30 - Richard Seltzer 'I also sell through half.com, but it only amounts to...')
       Tell us more about Amazon Market Place


Good prospects -- local and handcrafted products to sell to wider marketplace and high-end luxury items

12:09 - NashuaTim
       Any ideas of how to identify a product that is locally available but less available elsewhere? ie Companies test marketing product in Boston but not in Salt Lake.

12:40 - Heidi
       Re: handcrafted items. Someone earlier wanted to know about selling regional items. Many people search on eBay using regional terms, i.e. Rocky Mountains. They are looking for specific regional items. Good niche.

12:36 - Eric
       Since Christmas is fast approaching, does anyone have experience with high end luxury items for the person who has everything!!? For example.... what about a large high quality framed map for a board room.....?

12:56 - Eric     (Re: 12:36 - Eric 'Since Christmas is fast approaching, does anyone have experience with...')
       Since no one commented on this, I assume you think it's a bad idea..... High end luxury items?????

12:57 - Heidi
       Good thought. Yes, flea markets.

12:58 - Heidi
       There is a place for high-end luxury items, but you will have to work it harder than other niches, especially in a slow economy.

12:58 - Evette Eleese
       but you can find Grandma's antique jewelry...

12:58 - PeteVH
       Eric, you have to get inside of the mind of the person who goes to ebay -- what are they "buying?" Some may be looking for high-end but most are there for a "deal." So pricing psychology really clicks in here. If you can give a really good price on a high end product -- like the designer purses, you have a sale.

12:36 - PeteVH
       Evette and Heidi just struck a bell -- there are lots of really talented "artists" who make wonderful things. They are usually poor sales people. Look at craft shows for the individual that is REALLY making their own "stuff" and strike up a deal. You become their sales outlet, keep a part of the profit and they can finally make some money. They are out there by the thousands. You could be the answer to thier prayers.

12:37 - Richard Seltzer     (Re: 12:36 - PeteVH 'Evette and Heidi just struck a bell -- there are...')
       Sounds like an excellent idea.

12:38 - Evette Eleese     (Re: 12:36 - PeteVH 'Evette and Heidi just struck a bell -- there are...')
       very good niche! Some handcrafted items sell better than others on ebay though. Had a friend that was selling Fen Shui handcrafted candles that sould like hot cakes....

12:38 - Heidi
       The guy from the drop-ship source directory I mentioned above started selling things like upper-end dart boards and pool supplies - all tightly targeted.

12:38 - Evette Eleese     (Re: 12:38 - Heidi 'The guy from the drop-ship source directory I mentioned above...')
       how about musical instruments? Guitars, flutes, etc.

12:39 - Richard Seltzer     (Re: 12:38 - Heidi 'The guy from the drop-ship source directory I mentioned above...')
       I must have missed that message. What is the name of the directory? How can one obtain a copy?

12:41 - Richard Seltzer     (Re: 12:38 - Evette Eleese 'how about musical instruments? Guitars, flutes, etc....')
       Off-hand, I'd guess the problem with musical instruments would be the hassle of getting a box the right size and finding a reasonably inexpensive way of shipping. If you were focusing on a particular instrument and figured out the details of how to pack and ship something that size and shape, then you'd be in business. But it could be a nightmare dealing with items that come in many different sizes and shapes and weights. Simplify.

12:42 - Evette Eleese
       I asked about the musical instruments because there are a few sellers on ebay that sell the same models (of guitars for example) and was wondering if these were purchased through wholesale drop-ship places...

12:42 - Heidi
       Yes, Evette, musical instruments are a good direction to go. I know a guy who sold only one kind of keyboard. Made $70K alone with this each year. Had an interest in music and musicians. Hung out where other musicians and bands hung out to find out what they were interested in. Then, sold only that keyboard. Very lucrative, high-end for him. Gave out a report to go with it.

12:43 - Evette Eleese
       if guitars were drop shipped, then you would not have to personally package them. Have sold a couple of mine own guitars on eBay, and they are a PAIN to package securely and safely

12:44 - Heidi
       I would only go drop-ship with larger items.

12:45 - Richard Seltzer     (Re: 12:43 - Evette Eleese 'if guitars were drop shipped, then you would not have...')
       Drop shipping does eliminate hassle. But remember that it is best if you know the shipping cost in advance and can include that information with your listing. People tend to shy away from auction items without the shipping cost specified. Sometimes the shipping cost can be more than the sales price.

12:45 - Evette Eleese     (Re: 12:44 - Heidi 'I would only go drop-ship with larger items....')
       all right! Musical instruments would be a niche I would be personally insterested in using your method of resale

12:41 - Evette Eleese     (Re: 12:40 - Heidi 'Re: handcrafted items. Someone earlier wanted to know about...')
       jewelry?

12:43 - Richard Seltzer     (Re: 12:41 - Evette Eleese 'jewelry?...')
       I'd think that jewelry could be a tough sell. When was the last time you bought an item of jewelry just based on a photo? I'd think you'd want to try it on... Maybe I'm wrong. In any case, the photo would be very very important, and it would have to give a clear indication of size (include a ruler in the photo next to the item.

12:42 - NashuaTim
       What do people think the next "hot" Ebay product is? Question 2, where to get it. 


Selling ebooks

 12:46 - Eric
       A friend of mine has been selling an eBook product - Everquest EQ Make Platinum Plat easy money - (http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=1776077431) for several years. His fulfillment is by emailing a file....

12:47 - Richard Seltzer     (Re: 12:46 - Eric 'A friend of mine has been selling an eBook product...')
       Does this friend sell at online auctions? If not, what online channels does he use?

12:48 - Eric     (Re: 12:47 - Richard Seltzer 'Does this friend sell at online auctions? If not, what...')
       He sells on eBay. [see the link in my message?? ]


Wrapup

12:57 - Richard Seltzer
       All, we've reached the end of the hour. Thanks very much for joining us today. Evette and Heidi you were terrific. I'll try to post an edited transcript in a few days. In the meantime, you can come back here at any time to see the raw transcript.  For our upcoming schedule and links to edited transcripts see http://www.samizdat.com/chat.html

12:58 - Richard Seltzer
       All -- before you sign off, please post your email address and URLs so we can keep in touch (the chat software doesn't capture that).

12:58 - Evette Eleese
       substatic@earthlink.netwww.makemoneywithonlineauctions.com

12:59 - Bob Zwick
       I believe we have covered a lot of great sources for items. Perhaps we need a session that tells us how to do our homework at eBay to find out what sells and what doesn't.

13:00 - Richard Seltzer     (Re: 12:59 - Bob Zwick 'I believe we have covered a lot of great sources...')
       Good idea. This is certainly a lively subject and we haven't exhausted it. Please send email with suggestions for related topics and experts. seltzer@samizdat.com

12:59 - Eric
       Eric@tcm.com; http://www.tcm.com

12:59 - Bob Zwick
       cottagemicro@hotmail.com

12:59 - Heidi
       I can be reached at hperry@homebusinessonline.com URL's are: http://www.HomeBusinessOnline.com and http://www.PrettyGreat.com (in development).

13:00 - Heidi
       Thanks, this was fun! Email me anytime if you would like help in finding sources.

13:01 - PeteVH
       Eric, just looked at your web -- based on my knowledge of my market, your calendar would sell well to teachers in the K-12 area.

13:05 - Bob Zwick
       Thanks everyone. Evette - if you are interested in making your ebook into an interactive CD with audio I can do that. http://www.cottagemicro.com/ebooks/index.htm?custom

13:07 - Heidi
       I'm also writing a book on how and where to find things to sell. About halfway done. Should be out in November. I know, an awful time to put out a new product!

13:07 - Evette Eleese     (Re: 13:05 - Bob Zwick 'Thanks everyone. Evette - if you are interested in making...')
       I will be in touch with you about that!

13:07 - Heidi
       Email me if you would like to know when it is out at hperry@homebusinessonline.com . Bye all!

13:09 - Evette Eleese     (Re: 13:07 - Heidi 'Email me if you would like to know when it...')
       Heidi, stay in touch, check out my site http://www.makemoneywithonlineauctions, and let me know if you would like to write an article about your expertise in one of our future monthly online newsletters. A couple of Richard's articles have been featured too.

13:12 - Evette Eleese
       Richard, thanx for inviting me again to your chat room. Gotta run...


Follow-up message

From: "Nathan Smith" <nozharrington@hotmail.com>
Sent: Tuesday, October 22, 2002 1:39 AM

Hi Richard.  I just read the chat that's posted on your website from a week and a half ago regarding reselling on eBay, finding new products, etc.  Ive been selling on eBay full-time for over a year and would be interested in getting in on any future chat sessions you might be holding, so let me know on that front.  Also, I noticed that quite a few of you were bemoaning the wasted time of lines at the Post Office and that sort of thing (which I can truly empathize with), and I was more than a little surprised that no one brought up internet postage.  Ive been using Stamps.com for over a year, printing up postage myself at home, which means I can drop everything off at the Post Office with no lines.  The software also automatically calculates the Rate for whatever ZIP youre sending to as well, and if you dont have any packages over a pound you can srop them in any local Mail box.  Anyway, let me know about the chat, as Ive recently been switching over from selling used video games to buying new items from distributors and that sort of thing, and would like to talk with some people who are familiar with this kind of thing.  You ever get the feeling that those who are really doing well would be the least reluctant to share the details of their success?  At any rate, hope to hear from you soon.  Thanks.



Previous transcripts and schedule of upcoming chats -- www.samizdat.com/chat.html

To connect to the chat room, go to www.samizdat.com/chat-intro.html

Edited transcript of recent auction-related chat sessions

eBay update -- what's changed over the last few years and how you can take advantage as a seller: details that pay (2002)
Guide to eBay for sellers -- practical advice from one seller to another (1999)
More practical advice for sellers at auctions -- the devil in the details (1999)
Other auction articles by Richard Seltzer

The full text of Richard Seltzer's books The Social Web, Take Charge of Your Web Site, Shop Online the Lazy Way, and The Way of the Web, plus more than a hundred related articles are available on CD ROM My Internet: a
Personal View of Internet Business Opportunities.

Web Business Boot Camp: Hands-on Internet lessons for manager, entrepreneurs, and professionals by Richard Seltzer (Wiley, 2002). No-nonsense guide targets activities that anyone can perform to achieve online business success. Reviews.

a library for the price of a book.

Can we help you build an Internet business? Richard Seltzer is an independent Internet writer/speaker/consultant. Click here for details. or send email to seltzer@samizdat.com

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