BUSINESS ON THE WORLD WIDE WEB:

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October 3, 2002 -- Update on selling at online auctions, especially eBay


Transcript of the live chat session that took place Thursday, October 3, 2002. These sessions are normally scheduled for 12 noon-1 PM US Eastern Time (Standard Time = GMT -5, Daylight Savings Time = GMT -4) on Thursdays.

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Threads (reconstructed afterwards)


Participants

bump [brent], experienced auction seller (reseller of manufactured goods)
chd
Eric, seller and buyer of odds and ends at auctions
Evette Eleese, expert guest, author of How To Make Money With Internet Auctions: A Proven Method
George, in computer services business
Joe in Virginia
Lynn, new to online auctions
mflat, experienced eBay seller
MichaelK
PeteVH, owner of Professional Focus in Florida
Richard Seltzer, host, in Boston, seltzer@samizdat.com
John Watkins with Simple Solutions in New Hampshire
Yondar, new to online auctions
Bob Zwick in Texas

Introductions


Richard Seltzer

     Today's topic is selling at online auctions. When you connect, please
     introduce yourself and let us know your interests.

11:53 - PeteVH

     For introduction purposes, my partner and I own Professional Focus, a FL corp. We design, develope, and distribute
     graduate-level professional development courses to teachers around the world. Though I've not done any auction work,
     the concept has facinated me. One of the things I'd be interested in knowing more about, besides the "how tos" is how
     much more difficult it is to generate profit now that Ebay has restructured its fee system.

 11:59 - Richard Seltzer

     PeteVH -- From my perspective, I don't think the fees make much of a difference. You build the fee into your price (for
     fixed price sales through "Buy It Now").
 

 11:56 - John Watkins

     I've been trying to get my disabled daughter to start an ebase business so I hope she joins in today. I'm also interested int
     the possibility of selling some old lithographs and some autographed first editions as well as bound volumes of some
     professional journals I published in the seventies.

11:59 - John Watkins

     I have a couple of other reasons. I run a non-profit called Simple Society. Part of our need is to conduct virtual forums
     with potentially large numbers of members and invited experts. So, I want to see how the system works. In addition
     Richard Seltzer is one of our directors.

12:01 - John Watkins     (Re: 12:00 - Richard Seltzer 'John -- What kind of merchandise might your daughter want...')

     Richard, I have no idea. I more or less recommended that she look for people who want to sell things and serve as their
     intermediary, taking a fee. There's a consignment shop in my area who does that for something like 30% of the selling
     price.

12:00 - Richard Seltzer

     John -- What kind of merchandise might your daughter want to sell online? Collectibles? New goods?

12:00 - Bob Zwick

     Hello everyone - I own a Texas based company "Cottage Micro Services" that concentrates on distance teaching, global
     literacy and electronic book publishing. Recently have incorporated an interface for the blind and physically imapired.
 

 12:01 - Richard Seltzer

     mflat -- can you please introduce yourself and let us know your interests?

 12:03 - mflat

     an eBay seller for 4 years. sole source of income. am only going to ghost here.

12:04 - Richard Seltzer

     mflat -- what kind of goods do you sell at eBay? and do you first buy those goods from a wholesaler? or are these things
     in the attic or things you make yourself?

11:58 - Richard Seltzer

     All -- it's time to start. Please introduce yourselves. This converstaion could go in many different directions. We'd like to
     make it as helpful as possible for you. My personal main interest derives from "Buy It Now" -- the ability to use eBay as
     a sales channel for non-collectible merchandise. It is a quick and easy way to bring your products to the attention of
     millions of people for relatively low cost and to experiment with pricing and messages. Evette, can you please tell us
     about your background and interests? What aspect of online auctions interests you most today? What is the most
     significant change you have seen over the last few years?

12:12 - Richard Seltzer

     Welcome, George, chd, and Eric. Please introduce yourselves. Let us know your interests, and dive in.

12:14 - Eric

     Hello: Sorry I'm late. I have a little experience with eBay, selling odds and ends periodically, and I've bought several
     items and NEVER been disappointed with the fulfillment from a variety of different sellers.

12:15 - George     (Re: 12:12 - Richard Seltzer 'Welcome, George, chd, and Eric. Please introduce yourselves. Let us...')

     I have a computer services business in which I build desktop and rackmount servers and I am wondering about various
     sites ebay, cnet for selling. Which are best for selling tech items. Otherwise, just listening and trying to see how this
     works.

  12:20 - Richard Seltzer

     Welcome, Lynn, please introduce yourself and let us know your interests and dive in. This is a wide open conversation...

12:28 - Richard Seltzer     (Re: 12:26 - YONDAR 'what's the topic......')

     We're talking about selling at online auctions. Sharing experiences and tips. Please introduce yourself and let us know
     your interests.

 12:35 - YONDAR

     I've been thinking of selling vintage lingerie on ebay though...

 12:29 - Lynn

     Hi -- I've been trying to catch up on the entries... Haven't used online auctions at all, but have been meaning to do so.
     This is exciting stuff.

12:30 - Lynn

     I feel at a disadvantage in asking questions, as I don't even know how it works... So I'll "listen."

 12:37 - Bump     (Re: 12:36 - Eric 'I sold a pair of new Birkenstock sandals that I...')

      Hey Eric, it's Brent
 


Overview of what has changed at eBay over the last few years


 11:58 - Evette Eleese

     Since I have been selling on eBay, for over 3 years, it has changed its fees here and there, and it continues to be
     affordable. The beauty selling on eBay is that a business does not have the overhead of leasing office space, storing
     inventory, etc. So, that makes for better profits

 11:59 - Evette Eleese

     My experience on eBay is selling used and collectible items. But, I often use the Buy It Now feature if I am sure an item will sell for a certain price. Besides many people want the  item they bid on NOW, and can get it NOW with that feature

 12:30 - Richard Seltzer

     FYI -- re: eBay, if you haven't tried selling there for 2-3 years, it's now a completely different experience -- in terms of
     ease of use and the time it takes to post and manage your auctions. A couple years ago there were sites set up simply to
     make it easier to do business through eBay (e.g., AuctionRover, for which I wrote a regular column). But now the folks
     at eBay have done a superb job of streamlining the process. It now takes far far less time and hassle to list and relist, and
     to interact with your customers.

 12:31 - Richard Seltzer

     Also, you should definitely take advantage of the opportunity to create a seller's profile/bio page. It will only take you
     about 5-10 minutes, then eBay automatically adds summaries of and links to all your current auctions, plus all your
     feedback. Helps cross-selling, where a customer wants not just one item, but maybe several other things you have for
     sale.

 12:31 - Evette Eleese

     And eBay's new Sell Your Item form is easy to use. I also use eBay's Mister Lister program to submit auctions

 12:32 - Richard Seltzer     (Re: 12:31 - Evette Eleese 'And eBay's new Sell Your Item form is easy to...')

     How does Mister Lister work? Can anyone use it or do you need to achieve a certain level of feedback points? And
     when does it make sense to use it? (How many auctions to you add at a time?)

 12:33 - Evette Eleese

     TO use Mister Lister, I beleive you have to have 10 feedback rating or more, and be a registered user for 60 days or
     more
 12:35 - Evette Eleese

     Mister Lister allows you to create "templates" which have the fields in the listing form pre-filled it, or description outlined,
     for items that you sell over and over that are the same or similar to each other

12:36 - Evette Eleese

     Fields that can be prefilled in with a template would be the price, category, shipping terms, payment terms, auction
     duration, etc.

12:37 - Evette Eleese

     Then you can submit collection of items to sell at one time - which stays in a cue for up to two weeks at Ebay until you
     submit them, and the auctions in that collection will start all at the same time
 

 12:37 - Richard Seltzer

     Another improvement at eBay -- you used to have to post your photos to a Web site and provide the URL. Now (it's
     probably been in effect for a few years now), you just upload your photos to eBay -- quick and easy. NB -- photos are
     very very important, especially for collectibles, because they 1) inspire confidence in the buyer and 2) make the buyer
     salivate.

 12:37 - Richard Seltzer     (Re: 12:36 - Evette Eleese 'Fields that can be prefilled in with a template would...')

      Yes, there "list similar" and "relist" options make it very quick and easy to post new items.

 12:38 - Evette Eleese

     Yes, even the Buy It Now feature can be filled in with a template in Mister Lister

12:00 - Richard Seltzer

     Evette -- looks like we have a good group assembled. For starters, why don't you try to field the questions about
     collectibles, and meanwhile I'll say a few things about "Buy It Now" as a sales channel.
 


"Buy It Now" at eBay


 12:02 - Evette Eleese

     Ebay just started the fixed price format [Buy It Now] - which allows a business with a large inventory of similar items to offer them at one price, versus bidding

12:03 - Richard Seltzer

     Quick definition -- if you select "Buy It Now" as you way of selling at eBay you pay a listing fee of 55 cents for up to 7
     days, add 10 cents more for 10 days. You can sell just about anything. You set the price. If someone wants to buy, they
     can do the deal right away. There is no need to wait for people to bid and for the auction to end. It is simply an online
     store visited by millions of people where you can sell your merchandise. If the merchandise sells, you pay a piece of the
     sales price to eBay as well -- about 5% I believe (sliding scale depending on price).

 12:06 - Richard Seltzer

     Evette -- you don't need to have a large inventory of similar items to use Buy It Now. All you need is one. And, in fact,
     even if you have many, it may work better for you to list them one at a time. (Relisting when the first item sells). If you list
     that you have 100 copies, then your initial listing fee is based on 100.

12:07 - Evette Eleese

     Richard, I realize that, I was trying to address Pete's question while keeping to the topic

12:07 - Evette Eleese

     I use the buy it now feature when I relist an auction item that did not sell the first time around, and it seems to work as a
     tool to sell the item better the second time around

 12:10 - Richard Seltzer     (Re: 12:07 - Evette Eleese 'I use the buy it now feature when I relist...')

     Interesting point, I'll have to try that. Thanks.

 12:19 - Richard Seltzer

     To put this Buy It Now feature in context -- I have a store at yahoo http://store.yahoo.com/samizdat where I sell books
     on CD ROM. I get about 50 visitors a day. When I post the same book CDs as Buy It Now items at eBay, according
     to my Andale counters, over 250 people look at my messages. If I could just turn those window shoppers into buyers,
     I'd be very very happy. But at least with eBay I'm reaching a wider audience -- and encouraging them to check out my
     store and other stuff. (eBay lets you put links of all kinds in your listings so you can tie your special introductory offers at
     eBay into your normal selling mode).


Online payments for auctions and PayPal


 12:04 - Bob Zwick

     Evette - what is the arrangement at eBay for PayPal use ? I heard they bought PayPal.

 12:06 - Evette Eleese

     Bob, eBay has not bought Paypal yet. You can go to Paypal and get the particulars. Right now, Paypal has not changed

12:08 - Richard Seltzer

     Bob -- Yes, at PayPal's site you see that eBay bought them. But they have not yet integrated PayPal into their payment
     system. If you choose to use "eBay payments" that's billpoint. On the other hand, it is very very easy for people to use
     PayPal. In the last month, more than 90% of the people buying from me at eBay paid with PayPal. If the customer says
     he wants to pay that way, I just email him my PayPal ID. And within a couple days the money ends up in my bank
     account. Handy. And no need for a merchant credit card account.

 12:09 - Bob Zwick

     I look forward to when I can also pay eBay fees using PayPal - keeping more transactions in one system.

12:12 - mflat     (Re: 12:09 - Bob Zwick 'I loookforward to when I can also pay eBay fees...')

     This feature has been available for over year now, link on PayPal allows you to do this. The sweet irony is, one receives
     1.5% cash back bonus.

12:09 - Evette Eleese

     and with Paypal, you can also insert the Pay Instantly logo on the auction page, so the winning bidder can click on that
     and go directly to Paypal to pay for the item

12:11 - Richard Seltzer     (Re: 12:09 - Evette Eleese 'and with Paypal, you can also insert the Pay Instantly...')

     I didn't realize that. How does one insert that logo? Does that appear as a choice in the listing process? Or are you
     adding the HTML for that in your item description?

12:12 - Evette Eleese

     Paypal has a feature that will automatically insert the logo for you - or you can manually insert a logo code into the item
     description box when listing the item in auction

 12:12 - Richard Seltzer     (Re: 12:12 - Evette Eleese 'Paypal has a feature that will automatically insert the logo...')

     Evette -- how do you do that? where do you go at the PayPal site? (sounds very useful).

 12:13 - Evette Eleese

     Log in to your Paypal account, and click on the Sell tab, and you will get a page with all the auction seller tools - the logo
     insertion options will be there

 12:13 - Evette Eleese

     If you get confused looking at html code, I recommend the automatic Paypal logo insertion feature

 12:17 - Evette Eleese

     Also, at Paypal, with the logo insertions, I believe there are logos for sellers with store fronts, and even logos for
     businesses with web sites that use Paypal

 12:06 - John Watkins

     I'm concerned about the question of reliable payment for goods you sell and the process of shipping mid-sized items.
     How can one be certain that one gets paid for items you've shipped?

  12:09 - Richard Seltzer

     John -- Most people only ship after receipt of payment. I, on the other hand, ship as soon as I know where to ship it to.
     I've never had a problem collecting. And the customer loves the fast delivery, and often gives good feedback and comes
     back for more. It's all about building relationships. The best way to get people to trust you is to trust them.

  12:10 - Evette Eleese

     I have a Paypal debit card, so get the money from my account with any atm, instead of waiting for the transfer time to my
     bank account

12:16 - Evette Eleese

     Yes, I use my Paypal debit card - which works like a Mastercard to buy gas, groceries, etc., and get a cash back
     bonus, - it almost pays back the fees for auction payments

  12:11 - Richard Seltzer     (Re: 12:10 - Evette Eleese 'I have a Paypal debit card, so get the money...')

     Interesting. Is there a fee associated with that card? And is there a minimal balance you have to maintain?

 12:11 - Bob Zwick

     I like PayPal because it interfaces with QuickBooks - my accounting software.

 12:11 - John Watkins

     With PayPal, is there a delay in transfer of funds? What's their basic fee? By transaction? As a percentage? Both?

 12:13 - Bob Zwick

     John - with PayPal your payments are immediate placed into your PayPal holding area which can receive interest.
     Transfers can then be requested to your bank account. The automatically deduct there small percentage from the
     payment that people make.

 12:14 - Richard Seltzer     (Re: 12:11 - John Watkins 'With PayPal, is there a delay in transfer of funds?...')

     With Paypal, on a sale of $20, Paypal gets about 82 cents. Your funds accumulate at PayPal until you choose to
     withdraw. (You can get a tiny bit of interest on the balance if you choose their "moneymarket" account). There is no fee
     to withdraw for automatic deposit in your checking account. It typically takes 2-3 days for the money to move.
 

12:18 - Bob Zwick

     Evette - can you explain how the "moneyback guarantee" that PayPal offers buyers works ? How does it affect the seller
     ? Can a buyer wait til they receive an item and request their money back from eBay ? 


Selling books


12:18 - John Watkins

     Because I have an interest in selling autographed first editions, I looked at the Amazon site a few months ago. They
     didn'd seem to have many offerings. Are there better places than eBay, Does it make a difference what you're selling?
     How do you find them? How do you decide?

 12:20 - Evette Eleese

     When I first started selling on Ebay, it was mostly used books, but there is a lot of competition and most books only sell
     for under $10 these days

12:51 - Richard Seltzer

     FYI -- if you are trying to sell books at eBay, you have three choices: normal auction, Buy It Now, and half.com With
     half.com, you just enter the ISBN of the book -- they already have the description in their database. You can sell new or
     used. Probably not the volume of traffic that you see at normal eBay. Don't expect quick sales. List two dozen books
     today (mass market paperbacks etc.) and expect to sell half a dozen of them over the course of 2-3 months. A good
     way to unload (gradually) old text books. No charge for listing. No time limit and hence no need to relist. Your item
     stays up until it sells or until you decide to remove it. Interesting niche.
 

 12:52 - Eric     (Re: 12:51 - Richard Seltzer 'FYI -- if you are trying to sell books at...')

     Richard: Does the ISBN thing work with eBay as well as Half.com??
 

 12:52 - Evette Eleese

     Richard, a trick I use - when selling a book on Ebay is to go to www.bookfinder.com see how the book dealers
     describe a similar book

 12:53 - Richard Seltzer

     With regular eBay you have to write your own description. With half.com and Amazon's marketplace the ISBN gets tied
     directly into a database that has the complete description (and, in most cases, a photo of the book cover). Handy.

 12:54 - Evette Eleese

     Richard, I guess I like to describe the specific condition of the book I am selling

 12:58 - Richard Seltzer     (Re: 12:54 - Evette Eleese 'Richard, I guess I like to describe the specific condition...')

     Both half.com and Amazon Marketplace let you describe the condition in detail. But the description of the content of the
     book and the photo come out of the database. (Of course, for a collectible book, a photo showing the exact condition is
     essential. But for a mass market paperback that isn't necessary, and isn't worth the time and trouble).

12:59 - Eric

     I have a coffee table book which retails for $60. "The Art of William S. Phillips: The Glory of Flight". I paid $2.00 at a
     garage sale but it is in new condition. What could I expect to sell it for?

 13:01 - mflat     (Re: 12:59 - Eric 'I have a coffee table book which retails for $60....')

     go http://www.bookfinder.com and type in the author and title. you will see the listings for that dealers have..is an
     orginization of world wide dealers

13:05 - Eric

     Bookfinder tells me my $2.00 purchase should sell for $34.11

13:00 - Bump

     I typically list books for what profit I want (minimum) and I've been lucky to get a few bidders to fight most of them out.
     I'd list it for $10 USD and see where it goes from there. You won't lose anything and likely it'll sell in the $20 USD area
     if there are some users interested.

13:01 - Bump

     Historically, when I bought books my ability to sell them depended on the niche (e.g. books on collecting sell red hot on
     eBay, books on targetted subjects too [snowglobes, lord of the rings, etc.]) Depending the book and the interest of the
     eBay users you might get $5 USD or maybe even $35 USD.

 13:05 - Richard Seltzer

     FYI -- while talking about selling at eBay, I just received an email that I just sold a book CD through eBay. It does
     work.



 

Selling cothing

 12:16 - Richard Seltzer

     Evette, have you just sold collectibles? If so, what kinds of things? And what kind of success have you had?

12:18 - Evette Eleese

     Richard, to answer your question, right now I sell mostly used designer purses, clothing and shoes

 12:19 - Evette Eleese

     Just this week, I sold 3 Kate Spade handbags (used), bought for approx $5.00 each, and sold for over $50 each

 12:36 - Eric     (Re: 12:32 - YONDAR 'I tried to sell my flute on ebay and didn't...')

     I sold a pair of new Birkenstock sandals that I had sitting around for a couple of years and got twice as much as I
     expected to get. Got $50; expected no more than $25.

 12:37 - Evette Eleese

     Yondar, I have sold some vintage corsets and stockings on Ebay


Procuring merchandise to sell at online auctions (= next week's topic)

 12:20 - Richard Seltzer     (Re: 12:18 - Evette Eleese 'Richard, to answer your question, right now I sell mostly...')

     Evette -- how do you get the merchandise that you then sell? (That's going to be our related topic next week; you might
     want to join us then, too.)

12:20 - Evette Eleese

     I find these items mostly at yard sales and estate sales

12:21 - Evette Eleese

     John, are you still here? this is good for your daughter, I have also sold items for other people, and take a cut of the
     sales, 30% - 50%

 12:22 - Evette Eleese

     I have helped musician friends sell music equipment and instruments, helped my aunt sell some of her antiques

12:23 - John Watkins     (Re: 12:21 - Evette Eleese 'John, are you still here? this is good for your...')

     Evette--yes, I'm still here. Sent my daughter email about this session yesterday but there's a chance she hasn't looked.
     I'll tell her about the transcript though. Richard, you said the tgranscript is available "afterward." Immediately afterward?
     How?

12:38 - Bump

     I was selling through SMC [Service Merchandise Corp.] but the problem is I'm Canadian and I have a disadvantage to American sellers becaues I pay customs and my prices are not as low. There are hundreds of sellers that sell for SMC on eBay and it's too hard to compete.

 12:39 - Bump     (Re: 12:37 - Richard Seltzer 'Yes, there 'list similar' and 'relist' options make it very...')

     I think it's key to find wholesale suppliers via traditional means, the ones advertised on the Internet with prices that allow
     for profit are overused by eBayers and makes too tough a market for profit. Would you agree?

12:45 - Evette Eleese

     I helped a friend sell a bunch of Airline collectibles on eBay. He did not have a computer, or wish to learn about the
     internet and online auctions, and was getting to old to sell at the swap meets

 12:42 - Bump     (Re: 12:41 - Evette Eleese 'I agree Richard, that is why I think selling used...')

     What is your source for these items (if you don't mind sharing)? I find it challenging to locate sources for collectibles for
     sale at a low price that I can profit on.

 12:43 - Bump     (Re: 12:41 - Richard Seltzer 'Pardon my ignorance -- what is SMC?...')

     SMC is located at http://www.smcorp.com but I find their shipments to be slow to Canadians and I definately find their
     items are too populated on eBay and thus not a great market to invest in.

 12:43 - Evette Eleese

     I buy the items I sell at yard sales, estate sales, thrift stores, mostly

12:45 - Bump     (Re: 12:43 - Eric 'Brent/Bump: What is 'SMC'??????...')

     Eric: See my comment above, SMC is a US wholesaler but as I said if you want to sell their products successfully, eBay
     may not be the best marketplace since hundreds of sellers are selling their products. Also they have an up front
     investment of ~$500 CAD ($40.95 USD first month; then 10 months of $24.95 USD)

2:46 - mflat

    Indicative of what can be done on eBay. Paid no more than 3.00 for anything in this link.
    http://cgi6.ebay.com/aw-cgi/eBayISAPI.dll?MfcISAPICommand=ViewListedItems&userid=mflat&include=0&since=14&sort=3&rows=200

    naturally, spend more time searching for inventory than actually listing.

 12:47 - Bump

     Richard: I tried unsuccessfully to use their wholesale services on eBay, they have 3000 items all of which are porcelain,
     sandstone and collectible items that people buy from time to time but not in large quantities (e.g. statues, collector plates,
     etc.) and they sell but many sellers are selling for $1-2 profit per item etc. and after shipping (gas, packaging, etc.) there
     isn't much room for profit. Sometimes I was lucky and sold items for $10 profit but that happened once a week or two,
     wasn't worth my while.

12:55 - Bump

     If you look in 'Large lots' on eBay you can find items that require investment but can sell for good prices on eBay (e.g.
     3000 silver rings for $3,000.00 USD but they historically sell for $5 to $15 a piece on eBay with good photos)

 12:56 - Bump

     A good method for return in the area of 5 times or more but it does take a year to get this return (selling 3000 rings takes
     time). It's a matter of if a profit of $12,000.00 is worth sporadic time throughout the year to get that profit (assuming
     selling them for $5 each less the cost of $1 each)!


Shipping


12:50 - Eric     (Re: 12:46 - mflat 'Indicative of what can be done on eBay. Paid no...')

     Hey mflat! You've been at this a while with 2934 feedbacks to your credit! And that is a HUGE number of articles to be
     managing. You must spend all your time running to the post office? Or how do you ship?????

  12:52 - mflat

     Fortunately, post office is less than a mile away and you may have noticed, all my items are small and do encourage my
     buyers to avail themselves to the USPS priority service, their boxes and envelopes and tape are free. I mail daily. So
     about 1/2 hour packaging and 1/2 hour at the post office.

 12:56 - Richard Seltzer     (Re: 12:52 - mflat 'Fortunately, post office is less than a mile away and...')

     FYI -- the post office really blew it. That had a terrific service with flat-rate priority mail -- one price for whatever you
     could fit in the envelope that they provided, regardless of destination (in the US) and regardless of weight. That was
     terrific for online sales, making your shipping cost very predictable. Now they charge different amounts for different
     destinations and for different weights and it's impossible to guess the cost -- forcing you to wait in line at the post office
     (terrible waste). They had an enormous advantage over FedEx and UPS for online sales, and they simply threw it away.
     If they had cost problems they could have simply doubled the price or picked any price at all. For online sales, where the
     customer pays for the shipping, I wouldn't care so long as I could know for sure in advance exactly what the shipping
     would cost. Incredible stupidity.

 12:58 - Evette Eleese

     Yes, the post office blew it, and since the postage rates increase in June, I hardly have ANY international buyers now

  13:01 - Richard Seltzer

     RE: postal rates -- in many case now book rate (now media rate) is more than first class. Totally crazy. Worst though is
     the unpredictability.


Can you make a living selling at online auctions full-time?

12:27 - Eric     (Re: 12:20 - Evette Eleese 'I find these items mostly at yard sales and estate...')

     Evette: Do you spend "full" time doing this? And can you earn a decent living this way?

 12:27 - Evette Eleese

     And many people have success selling in Yahoo auctions too, but eBay is still the biggest. But there is no reason one
     could not sell on Ebay, Amazon, and Yahoo

12:28 - Evette Eleese

     Eric, yes, I sell full time, and make a decent living doing it. About $300-$500 net per week
 That is not big bucks, but realistic for ANYBODY to make, and it beats driving in traffic or flipping burgers

12:30 - Evette Eleese

     Some of the collectible type items I am currently selling on eBay are vintage postcards, vintage Hotel/Restaurant ashtrays

 12:34 - Eric

     One comforting thing about eBay is that they are doing extremely well. I read an article yesterday talking about the top
     100 performing tech companies. eBay is near the top!!

     http://www.business2.com/b2100/0,,1-1,00.html


Amazon Marketplace

12:21 - Richard Seltzer

     Does anyone here use Amazon Marketplace?

12:24 - Richard Seltzer

     Amazon has a variety of ways to let you sell -- separate from their auction business. With Marketplace, you -- for no
     listing fee -- can list your used or new item which is the same as something that Amazon normally sells, and when
     someone searches for such an item, your discounted alternative appears with Amazon's new/retail priced version. If the
     item sells, Amazon gets a piece of the transaction, a shipping fee is automatically added, and the goods get paid for
     through Amazon's credit card processing system (you don't need a merchant credit card account). It's quick to list (just
     enter an ISBM or UPC code), describe the condition of the goods, and set the price. No risk, and another possible
     sales channel.


Auction training?

 12:23 - Bob Zwick

     Where would you send people who were new to eBay and auctions in general to get training on how to start and run an
     auction e-business. Like a live online class or newsgroup, etc.

 12:26 - John Watkins

     Someone recommended the following book highly because it deals with how to set up a business selling on eBay.
     Starting an Ebay Business for Dummies by Marsha Collier.

 12:27 - Richard Seltzer     (Re: 12:26 - John Watkins 'Someone recommended the following book highly because it deals with...')

     I haven't heard of it, but in general, I have a very low opinion of the Dummies series. I guess it's a matter of personality --
     I have a hard time reading books of that kind (like reading a computer manual...)

 12:26 - Richard Seltzer     (Re: 12:23 - Bob Zwick 'Where would you send people who were new to eBay...')

     Bob -- I don't know about a class, but there are lots of related articles at my site. Start at
     http://www.samizdat.com/ebay.html Evettte, please tell him what you have.


Selling strategies

 12:32 - YONDAR

     I tried to sell my flute on ebay and didn't get one bid...

 12:34 - Richard Seltzer     (Re: 12:32 - YONDAR 'I tried to sell my flute on ebay and didn't...')

     I don't think that eBay is very good for selling single isolated items. In terms of collectibles, you are most likely to do well
     if you have dozens of items of the same ilk, and spread them out over the course of several months. Test the waters
     regarding price and description. Work out the details of how to pack the goods and what it costs to ship them. Build an
     audience for that kind of thing. You have to be very lucky to be successful with a single item.

 12:34 - Bob Zwick

     Evette - how many items do you typically list in a week and how much time does it take to keep track of bids and sales
     ?

12:40 - Richard Seltzer     (Re: 12:37 - Evette Eleese 'Yondar, I have sold some vintage corsets and stockings on...')

     I do believe that it helps to have a niche/specialty. In your case, you seem to focus on clothing. Over time, you build a
     reputation in that category. And you gain know-how in descriptions, pictures, pricing, and the logistics of shipping items
     of those shapes and sizes. The profit starts to kick in when much of what you do is automatic for you. If you have to
     learn and discover over and over again, the time commitment and hassle commitment can become overwhelming. Online
     auction selling is not an easy way to riches. You can do well, but expect to work, and expect that your edge will come
     from what you learn from your experience and from the relationships you build with your customers.

 12:41 - Evette Eleese

     I agree Richard, that is why I think selling used and collectible items has the best profit.

12:44 - Richard Seltzer     (Re: 12:41 - Evette Eleese 'I agree Richard, that is why I think selling used...')

     I agree. I also would steer people toward merchandise that is easy to package and ship -- comic books, trading cards,
     etc. as opposed to breakable items like glass.
     The notion of selling regular (non-collectible) merchandise through
     Buy It Now is new for me, and looks very promising; but I can't say yet how profitable it will be.


Marketing research at eBay

 12:38 - Bob Zwick

     How can one find out what sells and what doesn't sell on eBay ?

 12:40 - Evette Eleese

     Bob, it would take a long time to answer that question! But in a nutshell, do a search on Ebay for the type of item you
     wish to sell, and see what other sellers are doing, what the item is selling for, what the starting prices are, what categories
     they are listed in, etc

  12:41 - Bump     (Re: 12:38 - Bob Zwick 'How can one find out what sells and what doesn't...')

     Further to Evette's comments, use the advanced search and select the option to show only completed items and see
     what the selling ratio, amount and stats are for those items.

 12:42 - Richard Seltzer     (Re: 12:38 - Bob Zwick 'How can one find out what sells and what doesn't...')

     Do searches at eBay -- don't look at the items for sale right now. Rather look at auctions that have already ended, to
     see which items didn't sell and what the final price was for the ones that did sell.


eBay's help/support

 12:45 - Bob Zwick

     How do you find the eBay support system. Do they respond well to sellers questions and problems ?

 12:46 - Evette Eleese

     Bob, the chat forums are packed with experienced people to answer questions, and eBay employees to answer technical
     questions

 12:46 - Richard Seltzer     (Re: 12:45 - Bob Zwick 'How do you find the eBay support system. Do they...')

     Bob -- the best and simplest way to get answers at eBay is using their LivePerson support (what used to be
     HumanClick). It only takes a wait of about a minute or two to have a live chat with a knowledgeable help person. They
     manage this very well.


Importance of photos

 12:48 - Bob Zwick

     Do you think pictures are required to sell ? And a digital camera necessary to be successful ?

 12:48 - Evette Eleese

     Bob, you should check out the articles about this subject in my newsletter at www.makemoneywithonlineauctions.com

 12:49 - Evette Eleese

     And yes, a picture is worth a thousand words, and there are all types of ways to take digital pics, not only with a digital
     camera

 12:50 - Evette Eleese

     I am working on a new eBook exclusively on the subject of providing pics in auctions. It is a large subject

 12:52 - Richard Seltzer     (Re: 12:50 - Evette Eleese 'I am working on a new eBook exclusively on the...')

     It took me a long while to wake up to the importance of photos. First I did stills with a webcam, then I used a digital
     camera, now I use my scanner (which for printed and flat objects works great).

 12:53 - Evette Eleese

     Richard, all three are great methods. You can also use a regular camera, bring it to the pharmacy to get developed and
     have the pics put in JPG format on a CD

 12:57 - Evette Eleese

     Yeah, any item that a buyer could get an emotional attachment too, should have a pic....

 12:57 - Bump

     I think *any* item should have a pic - historically, without a picture I was getting less than half the ending auction price
     than when I got my digital camera.

 12:59 - Bump

     I think any auction should have a pic; historically, when I did not list items with a pic I got less than half the ending
     auction price as compared to when I got my digital camera.

   12:59 - Evette Eleese

     Bump, YES! I ALWAYS provide at least one pic of items I sell


Wrapup

 13:00 - Richard Seltzer

     All, we've reached the end of the hour. Thanks very much for joining us. YOu can come back here at any time to check
     the raw transcript. I'll post an edited (smoothed out) version of the transcript and link to it from
     http://www.samizdat.com/chat.html sometime in the next week. Next Thursday we'll be talking about the related topic of
     where/how to buy merchandise for resale at online auctions. Please join us then. Also, please before you sign off now,
     please post your email address and URL so we can keep in touch.
     Thanks again. Great chat. Thanks especiallly to Evette. Any chance you can join us next Thursday too?

13:01 - Eric

     egs@tcm.com - http://www.tcm.com

 13:02 - Bob Zwick

     Thank you Evette and all...   cottagemicro@hotmail.com http://www.cottagemicro.com

 13:03 - Evette Eleese
    http://cgi6.ebay.com/aw-cgi/eBayISAPI.dll?MfcISAPICommand=ViewListedItems&userid=substatic&include=0&since=30&sort=3&rows=200

    and
    http://cgi6.ebay.com/aw-cgi/eBayISAPI.dll?MfcISAPICommand=ViewListedItems&userid=powerwing50&include=0&since=30&sort=3&rows=200

 13:12 - Richard Seltzer

     Joe in VA and Michael K -- today's session has ended, but the transcript will be here for you to puruse. Please join us
     next Thursday noon to 1 PM Eastern time for a followup conversation. And for related auction advice check my article
     at http://www.samizdat.com/ebay.html and related articles at my site.


Followup messages:

From Tracy Marks, tracy@windweaver.com, 10/5/2002

Richard - reading the transcript....

About Paypal logos..........
I've always used the Paypal logo. In my Notetab/enhanced Notespad I keep a page open all the time with the code on it so I can just copy and paste at the end of auctions. Just go to their logo page or smart logo page
http://www.paypal.com/cgi-bin/webscr?cmd=_help-ext&eloc=0&loc=449
http://www.paypal.com/cgi-bin/webscr?cmd=_help-ext&eloc=0&loc=464

You wrote
>. (eBay lets you put links of all kinds in your listings so you can tie  your special introductory offers at eBay into your normal selling mode).
Except Ebay does not let you link to commercial sites or sites where you are selling anything outside of Ebay, and suspends you if you are caught. So you have to be careful here. They instituted this policy a year ago. You can however have one business link on your ABOUT ME page.

About classes - I do teach a 4 hour Internet auctions workshop at the Cambridge Center five times a year.

Selling at other sites - be careful listing the same item twice, at Ebay and Half.com. Ebay and Amazon Marketplace is less risk for simultaneous sales and negative feedback.......but you should always remove the listing from Amazon as soon as you get your first bid at Ebay.

You have to be careful with listing the same item at Half.com and Ebay when you only have one because Half.com
allows buyers to give feedback on cancelled  auctions. Half.com sakes are so slow that I've risked having items listed there
simultaneously with both Ebay and Amazon Marketplace, but for the first time this week I ended up with a simultaneous
sales which caused problems. Pocahontas was on the Disney channel twice in the same day and my one Pocahontas video
sold on both Half.com and Ebay within 10 minutes of each other. The same video. I cancelled Half.com after the sale and gave the buyer a refund but now I'm at risk for negative feedback. I won't do this again! Apparently this technique for speeding up sales is particularly risky with videos because if a movie is on tv, there is a sudden rush for the video immediately afterwards......

[NB -- These are serious concerns when the item is a collectible and you have only one of them. In my case, I sell books on CD ROM that I make myself and hence the quantity is unlimited, and I can sell through multiple channels simultaneously. Richard]

>FYI -- re: eBay, if you haven't tried selling there for 2-3 years, it's now a completely different experience -- in terms of ease of use and the time it takes to post and manage your auctions I disagree. It takes twice as long now. Instead of
one page, you have to go through four or five pages to do a listing and wait for each page to load. It's so frustrating. The new seller form has been making many sellers very unhappy for this very reason. The RELIST and SELL SIMILAR feature are great though.

[Interesting. I tend to focus on a particular niche, so my "new listings" work very well with their "sell similar" feature. It can be very time consuming to create totally new listings that have little if anything in common.]

Mister Lister can be frustrating because it's often down. One can spend a lot of time putting together about 15 auctions, submit them all, and then have the whole thing crash on you.....and none of them appear.... so it's really important to save each set. But then each set gets messy when you cull out some items and keep others. I stoppedusing it a year ago, but perhaps it's been improved. Frankly I find using old auctions as templates is very viable for multiple auctions.



Previous transcripts and schedule of upcoming chats -- www.samizdat.com/chat.html

To connect to the chat room, go to www.samizdat.com/chat-intro.html

Edited transcript of recent auction-related chat sessions

eBay update -- what's changed over the last few years and how you can take advantage as a seller: details that pay (2002)
Guide to eBay for sellers -- practical advice from one seller to another (1999)
More practical advice for sellers at auctions -- the devil in the details (1999)
Other auction articles by Richard Seltzer
 

The full text of Richard Seltzer's books The Social Web, Take Charge of Your Web Site, Shop Online the Lazy Way, and The Way of the Web, plus more than a hundred related articles are available on CD ROM My Internet: a Personal View of Internet Business Opportunities.

Web Business Boot Camp: Hands-on Internet lessons for manager, entrepreneurs, and professionals by Richard Seltzer (Wiley, 2002). No-nonsense guide targets activities that anyone can perform to achieve online business success.

a library for the price of a book.

Can we help you build an Internet business? Richard Seltzer is an independent Internet writer/speaker/consultant. Click here for details. or send email to seltzer@samizdat.com

This site is Published by B&R Samizdat Express, 33 Gould St., West Roxbury, MA 02132. (617) 469-2269. seltzer@samizdat.com
 
 


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