This book, ( published by Osborne/McGraw-Hill), will help you get the most out of your searches using the AltaVista search engine. (My favorite chapter is the one which deals with how to design your Web pages to optimize the chances that you will be found by the people you want to find you, and also points out how you can use the search engine as a tool to improve your site.)
BUY IT HERE. If you buy The AltaVista Search Revolution using this link, you'll get the usual discount and service from Amazon.com, and we'll get a small commision for the referral. That could help us pay some bills and expand what we do for you.
It is also available in bookstores everywhere, for instance Quantum Books in Cambridge, Mass.
You can reach Richard directly at seltzer@samizdat.com
AltaVista Book Press Release --
Berkeley, Calif., and Maynard, Mass., November 12, 1996 -- Digital Equipment Corporation and Osborne/McGraw-Hill today announced the publication of the first authorized book based on the powerful AltaVista Internet Search Service --The AltaVista Search Revolution: How to Find Anything on the Internet, (Osborne/McGraw-Hill, $16.99). This comprehensive book teaches new and existing users of AltaVista how to effectively find useful information on the Internet, and tells the compelling story behind the popular search engine, which is currently used over 20 million times each day.
In this book, author Richard Seltzer, a marketing consultant at Digital Equipment Corporation, teams with Eric and Deborah Ray to teach Internet users how to use AltaVista Search for all their informational needs.
Through a combination of how-to-information and testimonial examples of successful searches, readers will discover how to conduct simple searches, narrow queries for the best answers, and learn how to use advanced search techniques to find valuable nuggets of information. It also lets content providers know how to make their Web pages easier to find and how to use AltaVista as a tool to improve their Web sites.
Widely praised for its extraordinary Internet indexing capability and speed, AltaVista Search (http://altavista.digital.com) has quickly become one of the world's most recommended Internet search engines. The industry's most popular Web search service -- with an index of 31 million pages found on more than 280,000 servers and 4 million articles from 16,000 Usenet newsgroups -- AltaVista is revolutionizing the way people are using the Internet by making vast sources of information easily available from an Internet browser, and presenting it in an intelligent, organized way. With the recently announced AltaVista Search My Computer Private eXtension product, the same productive searching and indexing results are available for desktop documents.
The AltaVista Search Revolution: How to Find Anything on the Internet provides search tips that are beneficial to both recreational web surfers and business users. The step-by-step chapters demonstrate how to:
* Maximize AltaVista Search for the best, most accurate, and most efficient searches
* Tailor a website to ensure AltaVista Search finds it -- fast
* Employ AltaVista Search as a cost-effective research department, searching for trademarks, patents and sales leads that might otherwise require expensive professional bureaus
"With its comprehensive results and high performance, the AltaVista Search Service makes it possible to do serious work over the Internet. As a result, people are more productive and can do business from anywhere at any time," said Ilene H. Lang, vice president of Digital's Internet Software Business Unit. "We are delighted to join with Osborne/McGraw-Hill to provide the first official guide to the AltaVista Internet Search Service."
To fully explain the power of AltaVista Search, the authors have compiled a collection of real-world examples of successful and effective searches and actual user stories. This section, arranged in an easy-to-use A-to-Z reference format, offers readers a variety of sample searches that demonstrate techniques for finding specific information in ways, and on topics never previously imagined. These subjects range from searching for baby names and buying a new car to finding helpful tax information and researching new travel destinations for the family holiday.
The AltaVista Search Revolution: How to Find Anything on the Internet is softcover, 304 pages. Suggested retail price: $16.95. ISBN: 0-07-882235-1. For orders only, phone: (800) 262-4729, or visit: http://www.Osborne.com or http://altavista.digital.com.
Authors
Richard Seltzer is a marketing consultant in Digital's Internet Business Group, frequently speaks on Internet topics, and runs his own publishing business on the Internet. He also writes and publishes "Internet-on-a-Disk," a free newsletter of Internet trends and electronic texts, which has an audience of over 100,000.
Eric J. Ray created and maintains the TECHWR-L Listserv for 2500 technical communicators worldwide, established Oklahoma State University's World Wide Web server, and teaches German. Deborah S. Ray is a technical writer, designer and illustrator who teaches technical writing to college students.
Background Information
Osborne/McGraw-Hill, a division of the McGraw-Hill Companies, is headquartered in Berkeley, California, and is a leading publisher of computer books that include user and reference guides for people at all levels of computer and software proficiency. Known for its best-selling Internet titles -- The Internet Yellow Pages and The Internet Complete Reference -- as well as its Busy People and Oracle Press series. Osborne/McGraw-Hill also has established strategic publishing relationships with AT&T, Oracle Corporation, Corel Corporation, Stream International, and several well-known McGraw-Hill magazines including LAN Times and BYTE.
AltaVista OnSite Computing solutions provide secure, simple and direct access to information and people over the Internet and private intranets. AltaVista Search, Tunnel, Firewall, Forum, Directory and Mail products give users the competitive edge, enabling productive business to take place from anywhere. Further information on AltaVista OnSite Computing is available at http://altavista.software.digital.com, or calling 800-336-7890.
Digital Equipment Corporation is a world leader in open client/server solutions from personal computers to integrated worldwide information systems. Digital's scalable Alpha and Intel platforms, storage, networking, software and services, together with industry-focused solutions from business partners, help organizations compete and win in today's global marketplace.
# # #
Contact Information: For review copies, author interviews, slides, photos, or excerpt permission, please contact Anne Ellingsen at (510) 549-6602, fax (510) 549-6603, email: aellings@mcgraw-hill.com or Susan Bergesen at (510) 549-6614, email: sbergese@mcgraw-hill.com.
For information about AltaVista Search, please contact Chuck Malkiel at (508) 486-2902, fax (508) 486-2449, email: chuck.malkiel@altavista.digital.com, Christina Lynch at (617) 266-8400, fax (617) 867-9773, email: clynch@hi-tech.com or Krys Monaco at (617) 266-8400, fax (617) 867-9773, email: kmonaco@hi-tech.com.
NOTE TO EDITORS: Digital, the Digital logo and AltaVista are trademarks
of Digital Equipment Corporation.
CORP/97/452
Phone: 508-486-2902
fax: 508-486-2449
30 Porter Rd.
Littleton, Mass. 01460
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