Business Books by Richard Seltzer
Business Boot Camp, Hands-on Internet Lessons for
Managers, Entrepreneurs, and Professionals (Wiley,2002)
"Still true today, this no-nonsense, tip-driven guide
targets key activities that anyone can perform to
achieve online business success.
Internet marketing pioneer Richard Seltzer moves managers out
of the boardroom and into the trenches for crucial hands-on
Web experience and to develop a viable business model. While
specific examples are dated because business on the internet
has undergone massive changes, the underlying principles and
lessons hold true. (back cover)
Charge of Your Web Site, Three Simple Lessons for
Business People (Mighty
Meant for the manager promoting a business, this book
provides ways to recognize difficulties in design
which prevent customers from finding a website, a
how-to for creating web pages, and advice on
publicizing a website at little cost.
the Lazy Way (Macmillan,
"You have choices and will
continue to have them. In many instances, shopping over the
Internet is a quick and easy alternative. Sometimes it
enables you to do things that otherwise would be impossible
for you, or can save you trouble and money -- lots of it.
When that isn't the case, just shop the way you always have.
Social Web: How to Build Successful Personal
or Business Web Sites (1997)
This pioneering book details the process to
empower businesses and individuals to build
websites based on common interests and social
interaction. It provides insights that are as
relevant now as they were when the book was
The AltaVista Search Revolution (Osborne/McGraw-Hill,
for sale at Amazon
and available in
English, Hebrew, Japanese, and Braille
Winner of the "Distinguished
Technical Communication Award" the highest award
given by the Society for Technical Communication
"Indispensable," said Library Journal.
"This complete guide to using the AltaVista web
searching/indexing system will be indispensable to both
librarians and patrons.... Get one copy to circulate, nail one
down in the computer lab, and pass one around the reference
Quantum Books said "Richard Seltzer by day is a mild-mannered
marketing consultant at Digital Equipment and by night is an
awesome Web Evangelist, providing aid and encouragement to
people in web distress, giving public lectures, writing
articles and publishing..."
of the Web: Lessons from the Internet (1995)
The internet emerged and evolved so rapidly, that companies
were faced with the need to adapt to a new environment.This
early book focuses upon building communities on the Internet.
It further provides information on establishing identity,
motivation to succeed, and community.